Scratch: How to build a potent modern brand from the inside out

by Tim Galles, Dave Gutting (Collaborator), Paul Corrigan (Collaborator)

We no longer live in a world where fragmented, intrusive, marketing-only brands are winning. Today, your brand is everything you do, inside and out. Part workbook, part prediction for the future, How to build a potent modern brand from the inside out is a how-to guide for brands that embrace this new definition in a market where purpose beats interruption — and every action you take matters to the consumers you’re trying to reach.

296 pages, Paperback

Published February 1, 2020

Reviews

[Jordan Sitterud · Rating 5 out of 5]

This book was incredible. This book is a must read for anyone wanting to go into or learn more about branding.