Secret Cinema and the immersive experience industry

by Sarah Atkinson, Helen W. Kennedy

This book presents a comprehensive history and analysis of Secret Cinema – the leading producer of large-scale immersive experiences in the UK. It examines how the company has evolved over twelve years from an experimental and artisanal organisation to a global leader in the field. The book focuses on the UK in late-2019, a point at which the immersive sector had grown significantly through its increasing contribution to GDP and its widespread recognition as a legitimate cultural offering. It captures an organisation and a sector transitioning from marginal and subcultural roots to a commodifiable and commercial form, now with recognisable professional roles and practices, which has contributed to the establishment of an immersive experience industry of national importance and global reach.

280 pages, Hardcover

Published December 6, 2022