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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
NAME YOUR BUSINESS. TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book , Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book , Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how
- GenresBusiness
164 pages, Paperback
Published March 17, 2020
4 people are currently reading
50 people want to read
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Displaying 1 - 5 of 5 reviews
February 23, 2020
All you need to know and the tool for brand and products naming in our modern world. The book is very practical and has plenty of exercises to start with your own company and brand names straight away.
February 21, 2020
The dream of starting a business has ups and downs. Often, one of the hard parts is picking a name that will stand out for all the right reasons. Brad Flowers has been there and helped others with the same issue. The Naming Book shares his method for naming businesses.
Over the course of five steps, Flowers shows a practical way to brainstorm and select a name. Each step is thoroughly explained in simple terms. Exercises are included to help you practice before you get started on the process for real.
After you going through the steps to choose a name, Flowers includes what comes next, such as protecting your name and working on the business identity.
Though I had a name picked out when I started, I believe I can still use what the book says for other projects. As a graphic designer, most of my clients come to me with a name and needing designs that they can use to get that name out there. The steps can be helpful in designing logos and marketing materials that fit the clients’ business.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.
Over the course of five steps, Flowers shows a practical way to brainstorm and select a name. Each step is thoroughly explained in simple terms. Exercises are included to help you practice before you get started on the process for real.
After you going through the steps to choose a name, Flowers includes what comes next, such as protecting your name and working on the business identity.
Though I had a name picked out when I started, I believe I can still use what the book says for other projects. As a graphic designer, most of my clients come to me with a name and needing designs that they can use to get that name out there. The steps can be helpful in designing logos and marketing materials that fit the clients’ business.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.
September 30, 2020
I thoroughly enjoyed reading this book. What's more, I now have pages and pages of name ideas. And what's more, I now have many ideas for new businesses! Sometimes the process of thinking about my next business led to many names (and then to the perfect name); sometimes the process of discovering a name led me to seriously ask "Who could I get to start and build this business?"
The author leads us through a well-thought out path. Numerous sections are just plain fun to read. I learned a lot more, for example, about names in the Pacific Northwest in the first several pages of the book than I did during the entire 17 years I lived there.
Seriously, my universe just got bigger. I now know why many companies use the name they use. I also have tools at my finger tips for learning about the meanings and metaphors behind names. You might be able to guess that Moana means ocean but did you know that Bill Murray's last name comes from the Celtic meaning "lives by the sea". I never knew that.
If you are thinking about starting your own business, or if you love branding, or if you want to tune up your business, or if you want to just have some fun, read this book.
The author leads us through a well-thought out path. Numerous sections are just plain fun to read. I learned a lot more, for example, about names in the Pacific Northwest in the first several pages of the book than I did during the entire 17 years I lived there.
Seriously, my universe just got bigger. I now know why many companies use the name they use. I also have tools at my finger tips for learning about the meanings and metaphors behind names. You might be able to guess that Moana means ocean but did you know that Bill Murray's last name comes from the Celtic meaning "lives by the sea". I never knew that.
If you are thinking about starting your own business, or if you love branding, or if you want to tune up your business, or if you want to just have some fun, read this book.
March 6, 2020
The book has excellent advice and worksheets to help you create creative names for most anything. Must read for someone who is having a hard time coming up with the right business name or a name for any products you want to sell.
March 15, 2020
It is an excellent book that assisted us to help and create your brand name, corporate name or others name. The book is very helpful and give us step by step how to giving the name. Also, it's a practical book with worksheet. I love it.
Displaying 1 - 5 of 5 reviews