TAG Tangible Action Guide: For Real Estate Marketing

by Matthew Muscat, Josh Smith, Kari Radermaker (Editor)

TAG, The Tangible Action Guide for Real Estate Marketing is a guide for busy real estate industry professionals. TAG is a choose your own adventure style book featuring short chapters with tangible real estate marketing tips, ideas and tactics. TAG is designed for busy realtors, lenders and those who these people work with frequently. Each chapter is short and features tangible marketing strategies that can be accomplished without a big marketing budget. This book is the opposite of most real estate books which focus on "motivation" and "you can do it" type tips. TAG offers tangible things that busy professionals can do to get business now, or to immediately improve their businesses. Chapters and topics Blocking Understand What Time Blocking Isn’t Pick Days And Times That Make Sense For You, And For The Strategy Start With Three The Timing Of Time Be Cognizant Of Other People’s Schedules Didn’t Write It? Didn’t Type It? Didn’t Set It? — It Won’t Happen! Time Blocking On A Daily, Weekly, Monthly, And Yearly Schedule 10 Review Your Time Blocking How To Measure Time Blocking Success How Many Hours Should You Be Time Blocking Per Week? Accountability Accountability Coaches Accountability Peers Setting Accountability RewardsFacebook -Understanding The Medium Your Facebook Profile Facebook Marketing Strategies Facebook Messaging Strategy Same Tactic, Different Rationale Avoid Bad Advice From People Who “Don’t Get It” Stay Authentic Personal Pages VS... Business PagesFacebook — Paid Advertising Targeting Age & Income Targeting Geographic Targeting Gender Targeting Language Targeting Relationship Status Be Narrow, But Not Too Narrow Similar Audience Reaching “Lookalike” Audiences Facebook Retargeting The Logic Behind Your Targeting Choices And A Short Disclaimer Pick Your Target, Then Set Goals Don’t Have A Landing Page Or Website To Send Your Ad Traffic To? Setting A Budget Using Facebook Targeting For Home Value Leads Section 5: Using Facebook For Free Getting More Business From Facebook Without Posting, Running Ads, OR Spending Money The Power Of The Almighty Database Explode Your Growth Instagram Switch Your Instagram Profile To A Business Account Benefits Of A Business Account Best Practices On Instagram For Marketing Success LinkedIn MessagesJob Titles 59 How Can You Prospect With Job Titles? Simple —Building Rapport3 Tangible Ideas For Rapport Research Using Social Media Old School Marketing With New School Knowledge & Strategy Farming & MailersWhere Should I Farm? Is It Even Worth It? Where To Start? Set A Budget And Get The Data Postcards VS. Things To Consider Tangible Tips, Tricks, And Steps For Mailers Keeping Up Appearances A Tale Of Two Mailers The Neighborhood Letter Farming With A Be Specific The Best Ammo It Pays To Take Stock Before You Knock More Tangible Farming Mailers Ending Tangible Farming On A High Note — An Oldie But A GoodieBuyers & Sellers As Ammunition Reiterating A Crazy Important Concept 88 Ammunition From A Listing If You Want To Use The Ammo Strategy, But Don’t Have Any Ammo Yet Looking For Demand Digitally Being A Connector What Is A Connector Connectors Stay Top Of Mind Being A Connector Outside Of Business The Power Of A Strong Referral Email Marketing Who To Send To What To Send WithGetting Tangible With Your CRM — Single Email Blasts Tangible Tips For Email Marketing Types Of Emails Tangible Emails To Send Out The Anatomy Of An Email Tangible Things To Stop Doing Now CTAs Doubling Up On Value Selling A Better Version Of You Standing Out In A Crowded Market Standing Out When You Aren’t There

149 pages, Kindle Edition

Published December 30, 2019