Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives

by Fred Vogelstein

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch. Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

260 pages, Paperback

Published October 23, 2014

About the author

I'm a contributing editor for Wired magazine in San Francisco. I've been a business and technology journalist here, in New York City, New Haven and Los Angeles for more than two decades. Before Wired I was on staff at Fortune magazine, US News & World Report, the Wall Street Journal, and New York Newsday. I've also written for The New York Times Magazine, the Washington Post, and the Los Angeles Times. I'm from New York City. I studied political science at Pomona College in Los Angeles. I have half an MBA from Columbia University, which I received as a Knight-Bagehot Fellow.

Reviews

[Habib Hassan · Rating 5 out of 5]

Man I freaking loved and enjoyed reading this book! Very nice!

[Kalle Wescott · Rating 5 out of 5]

I read /Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives/, by Fred Vogelstein.

The previous title of this book was Dogfight:

https://www.bostonglobe.com/arts/book...

The book goes into great detail about cooperation between Google and Apple (where Eric Schmidt was on the Apple board, and their boards shared many members). With Google buying Android for US $50 million + incentives, and Apple releasing the iPhone, the cooperation was replaced by bitter competition and lawsuits.