Package Design Workbook: The Art and Science of Successful Packaging

by Steven DuPuis, John Silva

The Art and Science of Successful Packaging This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Genres: Design, Art Design, Art

240 pages, Hardcover

First published January 1, 2008

About the author

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management.

Steven’s personal design work is part of the permanent collection in the U.S. Library of Congress.

Reviews

[Nya · Rating 3 out of 5]

This is a good read for student or people who just start to join the industry. However this book is not a workbook, instead this book contain about the history of documentary of the writer's design firm. I expected to be more detail of methodology, techniques and resources for designer to gain more knowledge. But I don't hate this book. Reading this book is such refreshing my memories of my first day of class at uni.

[Elyse · Rating 5 out of 5]

This was a fantastic book if your into Packaging design. It was extremely interesting and helpful. Tons of good principles and need to knows in here! It's beautifully put together and very cohesive. The company spots near the end of the book were real insightful! I loved it! good one to read!

[Thao Nguyen · Rating 3 out of 5]

Cuốn sách này sẽ tốt hơn dành cho những newbie. Thực ra nó cũng không giống workbook lắm. Anw, nó làm được đúng chức năng của nó là giới thiệu những basic principles

[Parka · Rating 5 out of 5]

(More pictures at parkablogs.com)

There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.

The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.

Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.

The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.

This book is a good resource to go to for anything package design.