Pros: I think it's pretty hard to mess up a biography, and this book is largely biographical. People are interesting, regardless of who they are, and Branson is no exception. He is positive, an adventurer, and clearly intelligent, although I think his life does a better job of showing that than this book. If you need a shot of feel-good energy, this book could be a good pick-me-up. It's also great for showing the unlimited potential for someone with a lot of self-confidence.
Cons: This book rambles all over the place and repeats itself like that old guy at your family reunions of uncertain relationship. One minute Branson is quitting school as a teenager and starting a magazine, then he's flying a balloon across the Pacific Ocean as a middle aged man, then he's running a record label in his 20s, then he's back at the magazine again as a teenager. It's hard to keep track of what decade we're in or why he's talking about what he's talking about. You get the impression this book wasn't so much written as recorded by an assistant as Branson rambled, and then transcribed verbatim.
The title does seem fitting to the content. I can imaging Branson saying those words before writing this book, before jumping into the global warming movement, before starting each of his businesses, and before most else he has done.
In some ways he seems to be a victim of his own success, although he's also a beneficiary of it. That is, his success appears to have convinced him that his gut is always right and that researching data, opposing views, etc. is unnecessary. After all, when has his gut led him astray before? But this means he also seems to be a bit like a ship without a rudder, driven here and there by whatever he is exposed to, rather than charting a course based on principle and a strong belief in anything other than having fun. He has a 3-hour meeting with Al Gore and suddenly he's dedicating his life to fighting global warming and he assumes anyone who isn't on the bandwagon is burying their head in the sand because it's just too scary to confront. He points out many examples of how government policies have created extraordinary problems, and yet also espouses government action as the only way to solve other problems. By the end of the book he comes across as someone who knows very well his own businesses and anything else he puts his mind to, but at the same time a bit gullible and ignorant of the wider world outside his bubble. Perhaps this is not reality, but that's the perception I came away with after reading the book.
Is it worth reading then? Meh, probably not considering all the other good stuff out there and the limited time to read it all. I'd be more interested in reading a biography of Branson written by someone else.