Sustainable Marketing: How to Drive Profits with Purpose

by Michelle Carvill, Gemma Butler, Geraint Evans

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.

Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.

Genres: Business, Sustainability

320 pages, Hardcover

Published March 23, 2021

Reviews

[Eloise Osborne · Rating 2 out of 5]

Naming Starbucks as a sustainable company was the last straw for me

[Maria · Rating 5 out of 5]

Very easy to read with many practical applications. I’m glad the author started by acknowledging that product marketing inherently contributes to environment disruption. That said, there are much more innovative and sustainable solutions companies can take which the author goes into using real world case studies. I enjoyed learning about the history of marketing through the anecdotes, such as France hosting a competition to create an innovative way to transport food for their army and developing the tin can. I would recommend this book to anyone interested in creating or supporting a business to be more socially responsible. As a business person, this book is helpful in providing guidance to create a socially driven company from the top down. As a consumer, this book is helpful in understanding what companies should be doing and being smarter about which businesses to support.

[Mel · Rating 4 out of 5]

I'm a checklist and practice based person so I really appreciate the effort at the end of each chapter to give action items.

[Tim Hughes · Rating 5 out of 5]

“Sustainable marketing” is for once a marketing book with a difference. I have read so many marketing books that are “new” or “next generation” when they just regurgitate the same old same old. Michelle Carvill, Gemma Butler and Geraint Evans have created a highly researched book that takes the reader through every step of sustainability and how they can create low carbon marketing. (Or is it, they walk you through every step of marketing and position on how you can have a carbon neutral marketing strategy).

After reading it I feel energised to go out and make sure my marketing is carbon neutral from now on.

I’m pleased to say that when I spoke to Michelle last she said this had started a movement and I hope other people read this and decide to make a difference.

It should be noted that while I know Michelle Carvill, I paid for this book.

[Neil Krikul · Rating 3 out of 5]

I always appreciate green marketing books.

Having just completed Business Sustainability Management course with the CISL, this book is more of a refresher for me but I appreciate that it’s so easy to follow and would recommend this to anyone new to the green marketing journey.