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The Purpose Revolution
Purpose Revolution
240 pages, Paperback
Published August 30, 2018
32 people are currently reading
142 people want to read
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Displaying 1 - 4 of 4 reviews
August 25, 2018
Every entrepreneur / startups must put their hands on this book to join the purpose revolution!
January 9, 2021
Great points are made and best practices given, but personally it was a bit of an overload of case examples
March 22, 2023
Passages I found particularly useful.
What does the word purpose mean? What does it not mean?
- Location 200: For the individual, purpose is the belief that work serves to make a difference in a way that is meaningful for that person - with an underlying view that work serves his or her personal values in a positive way.
- Location 750: A mission statement explains what the company does. A purpose statement explains why the company exists for the benefit of all stakeholders, now and in the future. The most effective mission statements are purpose statements.
- Location 1350: Making money is not a purpose.
- Location 1700: Purpose is about the well-being of people and environment. Purpose is not about you.
For whom is purpose important?
- Location 280: The purpose centered customer lives in a world of mobile and social media.
- Location 450: The Edelman goodpurpose study showed that 80% of customers in China and 71% of customers in India were willing to pay more for products from companies with a purpose.
- Location 450: People in the middle class are more focused on purpose than people living in poverty.
- Location 1500: People are much more motivated by their own values than by the values of the company they work for. Values, which people have, are the backbone of the transformation of the company they work for.
- Location 1500: People activate purpose when they find their own purpose in life.
- Locations 1600 and 1800: To help others find their purpose, your first step is to find your own purpose. Then work on discovering how the personal purpose aligns with the company purpose.
- Location 1900: Some people see their work as a job, others as a part of a career. And some people see their work as a calling - they live their purpose. When people see their work as a calling, they are more engaged, satisfied and committed.
Questions that help find your purpose
- Location 500: What cause do you believe in that provides hope and builds trust?
- Location 550: What is your vision for a better world?
- Location 550: Where is your opinion on the issues that are in the news?
- Location 650: What is your company's story? How can you add to this story?
- Location 750: What values do you have? Staying true to your values is the starting point to define your company's purpose.
- Locations 800 and 3200: Why does your company exist? Why was the company started?
- Location 800: What contribution do you make to the planet? How do you make the world a better place?
- Location 800: What do communities need from you? What can you do to provide it for them?
- Location 850: What do your users need? How does your purpose reflect the values of users? What kind of world do your users want? How does the way you develop and deliver your products and services reflect the values of your users?
- Location 900: What do you love to do in life? What do you care about? What is really important to you? What difference would you like to make in the world?
- Location 1750: How will communities, you feel a part of, be better in the future because of your actions?
Questions that help you live your purpose
- Location 3150: When you make a decision, ask yourself "Is this decision in congruence with my purpose?"
- Location 3150: Reward people for their contribution to the company purpose.
- Location 3200: What can we do today to drive purpose?
Some examples of purpose
- Location 750: The purpose of www.bimbobakeriesusa.com: Delicious and nutritious baked goods and snacks in the hands of all.
- Location 1150: In 1998, the bank www.synovus.com was named the best company to work. Being asked about reasons for the success, the CEO of the bank, James Blanchard, said: We love each other, and we love our customers.
- Location 1550: www.walmart.com has always centered its purpose around low prices. In recent years, the Walmart purpose has developed towards low prices and a greener planet.
- Location 1550: The purpose of www.facebook.com is to give people the power to build community and bring the world closer together.
- Location 1950: The purpose of Disney amusement parks is to spread happiness.
- Location 2000: The purpose of a zoo is to help people learn about nature.
- Location 2000: The purpose of care homes is to give people the gift of time and alleviate loneliness.
- Location 2000: The purpose of banking is to simplify people's lives.
Location 2750: Instead of asking "How many mortgages did we sell today?" Ask "How many people did we help buy their dream home todaý?"
- Location 2100: The purpose of www.applebees.com: Make people's lives better for the hour they spend in our restaurants.
What does the word purpose mean? What does it not mean?
- Location 200: For the individual, purpose is the belief that work serves to make a difference in a way that is meaningful for that person - with an underlying view that work serves his or her personal values in a positive way.
- Location 750: A mission statement explains what the company does. A purpose statement explains why the company exists for the benefit of all stakeholders, now and in the future. The most effective mission statements are purpose statements.
- Location 1350: Making money is not a purpose.
- Location 1700: Purpose is about the well-being of people and environment. Purpose is not about you.
For whom is purpose important?
- Location 280: The purpose centered customer lives in a world of mobile and social media.
- Location 450: The Edelman goodpurpose study showed that 80% of customers in China and 71% of customers in India were willing to pay more for products from companies with a purpose.
- Location 450: People in the middle class are more focused on purpose than people living in poverty.
- Location 1500: People are much more motivated by their own values than by the values of the company they work for. Values, which people have, are the backbone of the transformation of the company they work for.
- Location 1500: People activate purpose when they find their own purpose in life.
- Locations 1600 and 1800: To help others find their purpose, your first step is to find your own purpose. Then work on discovering how the personal purpose aligns with the company purpose.
- Location 1900: Some people see their work as a job, others as a part of a career. And some people see their work as a calling - they live their purpose. When people see their work as a calling, they are more engaged, satisfied and committed.
Questions that help find your purpose
- Location 500: What cause do you believe in that provides hope and builds trust?
- Location 550: What is your vision for a better world?
- Location 550: Where is your opinion on the issues that are in the news?
- Location 650: What is your company's story? How can you add to this story?
- Location 750: What values do you have? Staying true to your values is the starting point to define your company's purpose.
- Locations 800 and 3200: Why does your company exist? Why was the company started?
- Location 800: What contribution do you make to the planet? How do you make the world a better place?
- Location 800: What do communities need from you? What can you do to provide it for them?
- Location 850: What do your users need? How does your purpose reflect the values of users? What kind of world do your users want? How does the way you develop and deliver your products and services reflect the values of your users?
- Location 900: What do you love to do in life? What do you care about? What is really important to you? What difference would you like to make in the world?
- Location 1750: How will communities, you feel a part of, be better in the future because of your actions?
Questions that help you live your purpose
- Location 3150: When you make a decision, ask yourself "Is this decision in congruence with my purpose?"
- Location 3150: Reward people for their contribution to the company purpose.
- Location 3200: What can we do today to drive purpose?
Some examples of purpose
- Location 750: The purpose of www.bimbobakeriesusa.com: Delicious and nutritious baked goods and snacks in the hands of all.
- Location 1150: In 1998, the bank www.synovus.com was named the best company to work. Being asked about reasons for the success, the CEO of the bank, James Blanchard, said: We love each other, and we love our customers.
- Location 1550: www.walmart.com has always centered its purpose around low prices. In recent years, the Walmart purpose has developed towards low prices and a greener planet.
- Location 1550: The purpose of www.facebook.com is to give people the power to build community and bring the world closer together.
- Location 1950: The purpose of Disney amusement parks is to spread happiness.
- Location 2000: The purpose of a zoo is to help people learn about nature.
- Location 2000: The purpose of care homes is to give people the gift of time and alleviate loneliness.
- Location 2000: The purpose of banking is to simplify people's lives.
Location 2750: Instead of asking "How many mortgages did we sell today?" Ask "How many people did we help buy their dream home todaý?"
- Location 2100: The purpose of www.applebees.com: Make people's lives better for the hour they spend in our restaurants.
May 11, 2019
As a talent acquisiton leader for a large mission based non-profit, I appreciated the case studies that tied purpose to people and then to profit. It is a longer game than making widgets - but the world of work has changed.
From the CEO to the front line worker purpose has to be tied into the everyday work. This book takes a look at how executives, marketing and recruitment should work to create a purpose driven value proposition for customers, employees and investors. More importantly, it gives tools within the book to provide that framework.
To compete in a competitive global market, companies will need to shift to a social advantage to thrive. Izzo and Vandwewielen clearly explain the why and how to calibrate to a focus on purpose.
From the CEO to the front line worker purpose has to be tied into the everyday work. This book takes a look at how executives, marketing and recruitment should work to create a purpose driven value proposition for customers, employees and investors. More importantly, it gives tools within the book to provide that framework.
To compete in a competitive global market, companies will need to shift to a social advantage to thrive. Izzo and Vandwewielen clearly explain the why and how to calibrate to a focus on purpose.
Displaying 1 - 4 of 4 reviews