Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands, A CEO's True Story

by Robert Rodin, Curtis Hartman (Contributor)

In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a Web-enabled $2 billion competitive powerhouse. Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard lessons learned in competitive battle, it offers a compelling new perspective on the most pressing issue facing businesspeople how to prepare a customer-focused corporation for a future you can't predict.

Genres: Business

254 pages, Paperback

First published March 1, 1999

Reviews

[Mike Thelen · Rating 4 out of 5]

Starting from his experience with Deming's Red Bead seminar, Rodin uses Lean thinking to progress both the company and his personal career. Although I don't believe he ever uses the word "Lean", one can see the underlying thought process. Written from an Executive's point of view makes this book valuable for bringing Lean into the Executive suites in any organization.