Moje przygody z marketingiem

by Philip Kotler

Moje przygody z marketingiem

244 pages, Paperback

First published April 7, 2017

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Ninh · Rating 3 out of 5]

I admire Kotler, but this book is really just like a trophy room...

[Trung Nguyễn · Rating 4 out of 5]

My 1st book received from pulishing company in my country. Don't know that much about Kotler but as economic student at university, this book so good & make me into Marketing lately. Huge respect

[Bruno Rio · Rating 1 out of 5]

Kotler is a great mind but this is not a great book. Just some random stories while self promoting some of his achievements. Boring and not that useful