Entrepreneurship: Successfully Launching New Ventures

by Bruce R. Barringer

For courses in entrepreneurship.

 

Teach the Entrepreneurial Process through Real-World Examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

 

Also available with MyLab Entrepreneurship

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

 

Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:

 

013489149X / 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e 

 

Package consists of:

·    0134729536 / 9780134729534 Entrepreneurship: Successfully Launching New Ventures

·    0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

Genres: Business, Entrepreneurship, Nonfiction, Textbooks, Reference, Education, School

624 pages, Kindle Edition

First published December 22, 2004

Reviews

[Deniss Ojastu · Rating 5 out of 5]

Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies.
It's pity that it is still very much US-focused, although being an international edition.

[amadeus]

Usch

[Lisa · Rating 4 out of 5]

I used this book as a text for an Entrepreneurship class. Great book: informative and up-to-date, filled with great case studies and real-life examples, useful teaching resources and text bank. I'd give it a 5 if it had associated videos. I'll use it again, in the future.

[Ayer_ Al · Rating 5 out of 5]

A book that is as easy to read and to keep up as a magazine. Real examples of everyday life helps reader to visiualizd what entrepreunership is.

[Jana Vasiljeva · Rating 3 out of 5]

no clear message, can't see how this book can possibly help in starting business\

[Mhd Xia · Rating 4 out of 5]

A very well organized book. The most interesting feature of the book is the real life story at the beginning of each chapter.

[Awais Raza · Rating 5 out of 5]

Best book

[Mohamad Jaber · Rating 4 out of 5]

When will Business schools in Lebanon start teaching business?!?
A great book, definetly helped me organize my thoughts towards the business i intend to start in the future, I just hope this was a taught course in university.

[Sumit Gupta]

its good for entreprenure

[BUDOOR · Rating 4 out of 5]

Good source.

[Rachel Maldonado · Rating 4 out of 5]

Organized, easy-to-follow. Meaningful content on the topic. One of the better textbooks I've read recently.

[Ghalib HUssain]

i want to read

[Morongwa Letshwenyo]

nice book indeed