The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

by Sarah Durham

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.

Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.

This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.

Genres: Professional Development

218 pages, Hardcover

Published January 15, 2020

Reviews

[Sarah · Rating 2 out of 5]

It was fine, but not amazing. It might simply be a mismatch between me expectations and what the book was about. I was hoping I’d be able to take this and create a communications strategy, but, what’s in a communications strategy? What’s it look like? What sections should it have? What should be included? This book didn’t help with that even though it seemed it would from the description.

[Hannah Moerman · Rating 5 out of 5]

walked away with so much practical advice & steps to implement!! learned much!!

[Matina Kazameas · Rating 5 out of 5]

This is great for any nonprofit leaders working in community relations or communications. I've gained so many tangible tools and consider this a reference book that I will keep forever.

[Michael Fasano-McCarron · Rating 3 out of 5]

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