An excellent short book by Ian Stanley reflecting on his lessons learned in marketing and sales. He does well in staying focused in this short book. It is a must read if you are working on building your skills in online marketing, copywriting and sales.
I was pleasantly surprised by this book. Very entertaining while being extremely helpful. It gives great tips for life in general, even if sales isn’t your primary source of income. I found him to be very honest and relatable. I’m absolutely certain the $7.95 I paid to get this book will be returned to me many times over.
"It's 30% Ian being an a-hole, but it's super helpful." -my dad, when I borrowed the book from him.
I'm a sucker for ridiculously concise business books. This totally delivered. I appreciated the good smattering of real stories and plain old distilling the concepts.
This was a solid book with some compelling motivations.
Ian’s life and his journey has certainly been interesting and it’s important to look at this book as more of a motivational memoir than a traditional business book