Words do matter. Network Marketing companies provide great tools. They provide a website. They provide training material. They provide products. They provide the shipping. But many companies lack words. They lack the words needed by every Network Marketer for success. At some point we have to say something to get results. We can’t sit in our homes feeling good about a training video we just watched. We have to communicate words to a prospect if we want to build a business. Many Network Marketers lack the skills for speaking words. They don’t know what to say and when to say it. This book offers every Network Marketer trained words. Trained words are the words of commercial talk. If we don’t speak commercial talk to our prospects, very few of us will be successful. Word-for-word exactly what to say makes a person in our business rich.
I’d say the training section of the book is worth the price of the book but that would be a lie - it’s worth much much more. Instead of the usual “talk to your friends and neighbors” it tells you how to start talking to local prospects and building confidence until talking to friends and neighbors comes easily.
Superb book. I am a strong advocate of using the right words and short sentences that empathize with the reader. This book gives plenty of tips in using the appropriate words to achieve the desired response. Certainly a book to read, not once, but multiple times.