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Fightback: How to win in the digital economy with platforms, ventures and entrepreneurs
Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly - and your industry is up next! It's time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.
"Fightback" delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools - platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.
"Fightback" delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools - platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.
- GenresBusiness
184 pages, Hardcover
Published January 23, 2020
8 people are currently reading
46 people want to read
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Displaying 1 - 6 of 6 reviews
September 5, 2020
Are you an entrepreneur, policymaker, or corporate leader interested to
- Know how to approach the Fourth Industrial Revolution?
- Understand how digital transformation is changing global economic trends?
- Learn more about platform strategy?
This book addresses all three topics with very detailed examples, frameworks, and methodologies to tackle these challenges efficiently.
Both authors have a mindblowing background. Knowing them from the World Economic Forum Digital Leaders group and Founders Lane/FightBack events, they are the people you want to ask for advice regarding digitization and corporate innovation strategy.
Felix, a high-caliber entrepreneur, understands much better than anyone in my network how to work with corporates to build joint-ventures, align innovation ambitions, and address global challenges.
Simon, by far one of the veterans of the platform economy, who knows all the ins and outs of how to shift from traditional business models to transformative platform-based systems from a strategic and regulatory perspective. From the first pages of the book, you will understand that they are at the forefront of technology, ecosystems, and innovation.
Existing corporations are required to organize better to innovate to disrupt and not to get disrupted. The manual provides an exact blueprint on how to instigate and lead innovation in the business environment is becoming increasingly complex.
FightBack lists an impressive list of best practices that worked and provided awe-inspiring results. Learn from founders and executives driving disruptors startups, corporates, or conglomerates across multiple geographies and industries. The strategies of Flixbus, BlaBlaCar, Trivago, Ping An, Clue, Pfizer, Bertelsmann, Trumpf, or Vattenfall will make you think differently in your future business decisions.
While reading the book, I was also doing the Digital Transformation course offered by BCG and the University of Virginia on Coursera. The book and course will boost your skills, sharpen your knowledge, and prepare for future digitization challenges.
Updates from the autors:
Simon released a new course: The New Growth Playbook, about platform strategy and business model transformation
Felix will release this autumn, a new book called: Fightback Now: Leveraging Your Assets to Shape the New Normal – not just to cope with this situation, but to recreate the world, so they come out of this more robust and more inventive.
Favorite quotes:
"We always overestimate the change that will occur over the next two years and underestimate the change that will occur in the next ten... Don't let yourself be lured into inaction." Bill Gates
"Speed is essential. So is flexibility, including the flexibility to kill off ideas that are not going to make it to the market or scale-up profitably."
"Talent is becoming a key asset. In fact, talent is now winning out over capital, because capital is becoming much more abundant and mobile. Talent is where you can differentiate yourself and be more competitive, so those companies and countries that can attract and keep and develop talent will be tomorrow's winners." Matina Larkin
"Ecosystems represent a confluence of changes that have been happening for some time. In recent years we have witnessed the dissolution of established company structures." Prof Michael Jacobides
"Substantial parts of the European economy lag behind because of the inability or unwillingness to see that yesterday's success offers no guarantees for tomorrow."
"In 2007, Nokia owned more than 70% of the mobile phone market. Just five years later, the company was at zero. Absolute zero. So where Nokia idiots? No. They were market leader and you cannot see that you will be dead in five years. If Nokia couldn't see it, why do you think anyone else will be able to?" Taavi Kotka
"For me, digitization is not about technology. It's about a change in behavior, a change in how we make decisions." Anne Berner
"Amazon is not all about Bezos. The company has people with a high degree of autonomy. It has large amounts of data and a lot of fast learning and failing. All that adds up to millions and millions of slightly smaller decisions- all decisions is just a little bit different a little smarter." Rolf Schromgens
"The car is the best and most disruptive invention we've had in the last 100 years." Nicolas Brusson
"We always start with the premise that our business is going to look dramatically different in five years' time from whatever we have now." Jonathan Larsen
"One of the things you know if you're an entrepreneur is that you don't lead with the technology. What you lead with is whatever the customer is going to need or want. The digital part is just the tool that helps you to do that." Prof Linda Hill
"You can give people AI or Big data analytics, but do they know how to run quickly and dirty experiments or collaborate with cross-functional teams to learn from these experiments? They rarely get better at finding solutions at problems their customers really care about." Prof Linda Hill
"Capital allocation is the most effective way to translate strategy into action. We know there's pressure today to cut capex and return funds to shareholders. These things won't achieve your growth ambitions. It's time to be bold. Invest in business models that can make the difference; don't just digitize existing out-to-date business models. Create a portfolio of digital investments and platform-based ventures. Be sure that they are strategically relevant, not arms-length investments. Allocate 10% of your budget to them."
- Know how to approach the Fourth Industrial Revolution?
- Understand how digital transformation is changing global economic trends?
- Learn more about platform strategy?
This book addresses all three topics with very detailed examples, frameworks, and methodologies to tackle these challenges efficiently.
Both authors have a mindblowing background. Knowing them from the World Economic Forum Digital Leaders group and Founders Lane/FightBack events, they are the people you want to ask for advice regarding digitization and corporate innovation strategy.
Felix, a high-caliber entrepreneur, understands much better than anyone in my network how to work with corporates to build joint-ventures, align innovation ambitions, and address global challenges.
Simon, by far one of the veterans of the platform economy, who knows all the ins and outs of how to shift from traditional business models to transformative platform-based systems from a strategic and regulatory perspective. From the first pages of the book, you will understand that they are at the forefront of technology, ecosystems, and innovation.
Existing corporations are required to organize better to innovate to disrupt and not to get disrupted. The manual provides an exact blueprint on how to instigate and lead innovation in the business environment is becoming increasingly complex.
FightBack lists an impressive list of best practices that worked and provided awe-inspiring results. Learn from founders and executives driving disruptors startups, corporates, or conglomerates across multiple geographies and industries. The strategies of Flixbus, BlaBlaCar, Trivago, Ping An, Clue, Pfizer, Bertelsmann, Trumpf, or Vattenfall will make you think differently in your future business decisions.
While reading the book, I was also doing the Digital Transformation course offered by BCG and the University of Virginia on Coursera. The book and course will boost your skills, sharpen your knowledge, and prepare for future digitization challenges.
Updates from the autors:
Simon released a new course: The New Growth Playbook, about platform strategy and business model transformation
Felix will release this autumn, a new book called: Fightback Now: Leveraging Your Assets to Shape the New Normal – not just to cope with this situation, but to recreate the world, so they come out of this more robust and more inventive.
Favorite quotes:
"We always overestimate the change that will occur over the next two years and underestimate the change that will occur in the next ten... Don't let yourself be lured into inaction." Bill Gates
"Speed is essential. So is flexibility, including the flexibility to kill off ideas that are not going to make it to the market or scale-up profitably."
"Talent is becoming a key asset. In fact, talent is now winning out over capital, because capital is becoming much more abundant and mobile. Talent is where you can differentiate yourself and be more competitive, so those companies and countries that can attract and keep and develop talent will be tomorrow's winners." Matina Larkin
"Ecosystems represent a confluence of changes that have been happening for some time. In recent years we have witnessed the dissolution of established company structures." Prof Michael Jacobides
"Substantial parts of the European economy lag behind because of the inability or unwillingness to see that yesterday's success offers no guarantees for tomorrow."
"In 2007, Nokia owned more than 70% of the mobile phone market. Just five years later, the company was at zero. Absolute zero. So where Nokia idiots? No. They were market leader and you cannot see that you will be dead in five years. If Nokia couldn't see it, why do you think anyone else will be able to?" Taavi Kotka
"For me, digitization is not about technology. It's about a change in behavior, a change in how we make decisions." Anne Berner
"Amazon is not all about Bezos. The company has people with a high degree of autonomy. It has large amounts of data and a lot of fast learning and failing. All that adds up to millions and millions of slightly smaller decisions- all decisions is just a little bit different a little smarter." Rolf Schromgens
"The car is the best and most disruptive invention we've had in the last 100 years." Nicolas Brusson
"We always start with the premise that our business is going to look dramatically different in five years' time from whatever we have now." Jonathan Larsen
"One of the things you know if you're an entrepreneur is that you don't lead with the technology. What you lead with is whatever the customer is going to need or want. The digital part is just the tool that helps you to do that." Prof Linda Hill
"You can give people AI or Big data analytics, but do they know how to run quickly and dirty experiments or collaborate with cross-functional teams to learn from these experiments? They rarely get better at finding solutions at problems their customers really care about." Prof Linda Hill
"Capital allocation is the most effective way to translate strategy into action. We know there's pressure today to cut capex and return funds to shareholders. These things won't achieve your growth ambitions. It's time to be bold. Invest in business models that can make the difference; don't just digitize existing out-to-date business models. Create a portfolio of digital investments and platform-based ventures. Be sure that they are strategically relevant, not arms-length investments. Allocate 10% of your budget to them."
Read
March 24, 2021The world is facing significant challenges. To solve them, industries have to work collaboratively, combining their different technological and industrial fields of expertise to improve overall welfare. Corporate Venture Building is the ideal format to build the new platforms that will be needed, as they give smaller start-ups the freedom to innovate while drawing from corporate expertise.
Actionable advice:
Look for a white space where your product could fill a need in the market.
Take a look at a market – new or existing – with entirely fresh eyes. Go over every segment of the market carefully. Don’t be afraid to ask questions like why? or how does this work? over and over again until you fully understand the market structure. When you understand the market, you’ll have an idea of where a product could fill the gaps by meeting a need or offering a new business model.
Actionable advice:
Look for a white space where your product could fill a need in the market.
Take a look at a market – new or existing – with entirely fresh eyes. Go over every segment of the market carefully. Don’t be afraid to ask questions like why? or how does this work? over and over again until you fully understand the market structure. When you understand the market, you’ll have an idea of where a product could fill the gaps by meeting a need or offering a new business model.
May 19, 2020
Fightback the book gives a clear picture of the status of Europe compared to the US and Asia. With a clear vision and mission. The Fightback movement taking care of not only the entrepreneurial mindset of people but also teaches how to overcome problems on a global scale with examples related to huge corporates. In addition, the contributors who shared their view on the situation that is happening around us is also a thing that everyone who will read the book can take into consideration for their future activities. Definitely worth reading, thanks a lot to the author Felix Staeritz for sharing this knowledge! Felix Staeritz
March 24, 2021
FightBack Now: Leveraging Your Assets to Shape the New Normal (2020) explains how corporations can move forward in uncertain times.
Written in response to global crises like the COVID-19 pandemic and the rising threat of climate change, this book offers ways to combine existing technologies and business approaches to generate breakthroughs, bringing growth and public benefits.
Written in response to global crises like the COVID-19 pandemic and the rising threat of climate change, this book offers ways to combine existing technologies and business approaches to generate breakthroughs, bringing growth and public benefits.
February 3, 2023
The book offers great amount of valuable information, views and case studies from the practice.
I personally found the writing style rather repetitive and "fluffy", which made it very hard to finish the book.
I personally found the writing style rather repetitive and "fluffy", which made it very hard to finish the book.
March 20, 2021
Good tips. Good thoughts, but I felt more reading an big blogger with exemples, not an book with rich insights for change my way to work. I hope change my opinion one day.
Displaying 1 - 6 of 6 reviews