Social Media Marketing for Dummies

by Shiv Singh, Stephanie Diamond

Make friends and sell things to people through social media

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

Genres: Business, Reference, Social Media, Nonfiction

416 pages, Paperback

First published June 22, 2009

Reviews

[Dannii Elle · Rating 3 out of 5]

An interesting read although a litte outdated. It wasn't exactly suited to what I needed and some parts felt like it addressed issues that are, today, common knowledge. For a book published in 2009 this still has enough relevance for a basic 'how to' guide for the modern technologically advanced world but, as it to be expected, it is a little rudimentary and outmoded.

[PinkPanthress · Rating 4 out of 5]

Oh Jesses! *puh* Feddich, endlich!

A good Book for the average Joe to learn some of the basics.
Just as the other one a solid 3.75 Stars , but I will make a 4 out of it!

[Mark · Rating 3 out of 5]

I brought this book due to a change in career, but had no real professional experience in the world of Social Media Marketing, so I figured this would be as good a place as any to try and lay some groundwork before starting the job

As some other reviewers have mentioned, the book itself suffers from being 6 years old, and is thus somewhat outdated. Chapters on MySpace and Twitter being mentioned as an 'emerging network' show just how much has changed in the interim.

That said however, the book is nonetheless interesting, well written and Mr Singh clearly knows the subject well. All in all it was a useful introduction so the Social Media Marketing world, and has definitely helped me understand the subject a bit more. I'm sure I will be referring to it frequently in the months to come.

[Chase · Rating 2 out of 5]

Not worth it.

[Juliana Rew · Rating 2 out of 5]

This seemed a bit dated to me. It was heavily weighted toward web hit statistics, which is
not really what I am looking for as a marketer. I am looking more for community and name
recognition.

[Murshidul Hasan · Rating 3 out of 5]

Provides valuable initial marketing ideas on social media

[Sukriti · Rating 3 out of 5]

Social Media Marketing For Dummies, 4th Edition by Shiv Singh and Stephanie Diamond is a practical, beginner-friendly guide to creating and managing effective social media marketing campaigns. This edition brings up-to-date strategies for planning, launching, and measuring social media efforts across platforms like Facebook, Instagram, LinkedIn, and Twitter, while breaking down complex concepts into clear, actionable steps. Singh and Diamond explain how to build a brand voice, engage audiences, analyze metrics, and adjust tactics based on real-world feedback — all in the approachable, step-by-step style the For Dummies series is known for. It’s ideal for business owne

[Rebecca Michelle · Rating 3 out of 5]

For a complete beginner, this was a solid starting point. Of course certain aspects were outdated, but in the rapidly changing world of social media, this is a given. There's certainly much left to learn but thanks to this book I feel confident in starting a basic social media campaign.👌

[Mark Craven · Rating 3 out of 5]

This book fell a bit short for me. Seems targeted at big business and is out of touch with building a brand. Somewhat outdated.

[H · Rating 2 out of 5]

While it is hard to keep abreast of the changes that social media platforms are consistently making, this book is the latest and best one have read. That said, not much is applicable to libraries.

[Daphné Goens · Rating 3 out of 5]

Verouderd, basis

[Eduarda · Rating 3 out of 5]

Ao contrário do que o título indica, este livro não é para totós. Implica que já se tenham bases de marketing antes de avançar para o Marketing nos Media Sociais. Implica também ter já reunido um conjunto de competências comunicacionais que, por mais optimista que o livro seja, não são transversais a todos.

No entanto, o livro consegue iluminar mesmo a alma mais apagada neste contexto e fornece algumas ferramentas úteis para quem se atrever a fazer este tipo de marketing, especialmente nos campos de análise de competição, avaliação de resultados e pesquisas de mercado [social].

P.S. A Parte IV tem alguns capítulos que podiam ser dispensados ou drasticamente mais curtos.

[Kamaldeep · Rating 2 out of 5]

I felt that its outdated as social media marketing is changing very rapidly(as accepted by the author also). Although for someone like me who is just starting to work in this area, a quick read helped pick points to look in deeper from other sources.

[Rair · Rating 3 out of 5]

Some good tips and tricks.

[Ruth Paszkiewicz · Rating 3 out of 5]

Its a bit outdated. The chapter on mobile phones particularly is pretty much redundant now, but there are still a lot of good tips to be had.

[Michael Haupt · Rating 3 out of 5]

As a total FB novice, this was an excellent presentation of the subject.

[Lean Fernandez · Rating 4 out of 5]

Enjoyed how easy it was to read but I feel like this needs updating.

[صادق جعفر · Rating 3 out of 5]

كتاب جيد بصورة عامة، لكن مشكلة هذا النوع من الكتب انها تتقادم بسرعة بسبب التطور السريع والمستمر للمادة التي يغطيها الكتاب.