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Know Your Onions: Corporate Identity: Get your head around corporate identity design and deliver one like the big boys
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design – not branding – don't worry, you'll learn the difference.
If you want a book that tells you how to do it, this is for you – if you want a book about how other people have done it – then this isn't the book for you.
This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.
If you want a book that tells you how to do it, this is for you – if you want a book about how other people have done it – then this isn't the book for you.
This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.
244 pages, Paperback
Published March 3, 2020
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Displaying 1 - 1 of 1 review
May 3, 2021
This book was not at all what I expected. It literally only scratches the surface of what’s like to design a brand identity.
It doesn’t really go into detail on how to *actually* design it, but focuses more on how to handle the client expectations and the conversations with the corporate comms team.
The author states this collection provides the skill and inspiration for designers to become experts in their field, while not really providing any specific design guidelines. Not sure how these can go hand in hand.
His advice is often abstract or rooted in common sense like “know your budget and maximize it”. Lol you don’t say.
This might be your book if you’ve never ever EVER designed anything for a client in a corporate environment and you’d like to learn more about the dynamics of the relationship and what you’ll be expected to deliver from a relationship standpoint. But that’s really it.
It doesn’t really go into detail on how to *actually* design it, but focuses more on how to handle the client expectations and the conversations with the corporate comms team.
The author states this collection provides the skill and inspiration for designers to become experts in their field, while not really providing any specific design guidelines. Not sure how these can go hand in hand.
His advice is often abstract or rooted in common sense like “know your budget and maximize it”. Lol you don’t say.
This might be your book if you’ve never ever EVER designed anything for a client in a corporate environment and you’d like to learn more about the dynamics of the relationship and what you’ll be expected to deliver from a relationship standpoint. But that’s really it.
Displaying 1 - 1 of 1 review