The SAGE Handbook of Propaganda

by Paul Baines (Editor), Nicholas O'Shaughnessy (Editor), Nancy Snow (Editor)

The SAGE Handbook of Propaganda tells a radical new story about propaganda, fake news and information warfare and their toxic impact on the communications revolution of the past twenty years. It explains how propaganda invades the human psyche, in what ways it does so, and in what contexts.

As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda.

This is the first book of its kind, shedding a harsh new light on many current forms and processes ranging from Islamist and Far Right, troll farms and fake news institutes, to the more salient everyday manipulative practices of corporations and brands as well as political parties.

In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present:

Part One: Concepts, Precepts and Techniques in Propaganda Research

Part Two: Methodological Approaches in Propaganda Research

Part Three: Tools and Techniques in Counter-Propaganda Research

Part Four: Propaganda in Context

652 pages, Kindle Edition

Published November 25, 2019