DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming

by Sarah Adams

Accessible, visually engaging, and absolutely packed with key information, this book is a "must have" for market farmers, gardeners, and small business owners specializing in local market sales. From established growers reassessing existing operations, to dreamers simply planning for the day they can finally make the jump, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming is an essential tool in creating a solid, sustainable plan for your market farming business. Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming details all the ins and outs of starting a small scale cut flower business. Including chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications", "Production", "Identifying Your Market", "Marketing", "Operations & Management", "Financials", plus pages and pages of valuable tips, useful guides, and handy resources.

210 pages, Paperback

Published February 11, 2020

About the author

There is more than one author profile for this name in the Goodreads data base.

Reviews

[Ari · Rating 4 out of 5]

Very useful book that explains and gives references for nearly every aspect of commercial flower farming. The author is Canadian and is writing from that perspective, but gives US and European references as well for networking. My only hesitation with this one is that it seems geared a lot more towards small scale but still professional farms. I'm growing and selling from my back yard in a rental in a city. It's small scale, but too small scale for this writing. While there are some things that do of course still apply (trademarks, logos, social media use, etc), there's a lot that doesn't. This book would be most useful to someone who has/owns a small patch of land, and who has interest in selling at farmer's markets, etc. Recommended, to the right audience.

[Toni · Rating 5 out of 5]

Although the author is Canadian, there is a lot of great information for US flower farmers. While focused on first year flower farmers, there is a lot of information that will help an experienced farmer step up their game.