Rastogi explores the phenomenon of productivity and innovation in depth and elucidates its close linkage with management showing that knowledge flows are more important than investment flows as agents of economic development. He outlines the nature, definition, measurement, and techniques of productivity and delineates the dynamics of innovation and tackles the deeper issues of the `why′ and `wherefore′ of productivity and innovation. The concept of culture, both at the level of organizations and of nations provides the orientation for analysis. The analysis is illustrated with reference to productivity cultures of Japan, USA and India.