HumanCentric: Technology Fails Unless it Means Something to Someone

by Mike Saunders

Digital is not a technological conversation; it's a people conversation.The heart of Mike Saunders' exciting new book, HumanCentric, is how to build a successful business in the Fourth Industrial Revolution while focusing on human stakeholders.Never before have we had so much information so readily available at our fingertips and there is no doubt that acceleration of innovation and the velocity of disruption underpinning the Fourth Industrial Revolution are having a major impact on businesses. Is it realistic to be at the forefront of these disruptive forces? Is it even necessary? It most certainly is.Knowledge of these disruptive forces – notably mobile, social, the Internet of Things, data and blockchain – equips us to build our businesses in the change that is enveloping us, but we need a framework to help us understand how to operate in a new revolution, how to organise the chaos into success.It is this framework to which Mike has been applying his mind for the last ten years and in this book he presents just such a model to help us to navigate the digital world and build value in a humancentric way.The four concepts of his model are explore, ideate, intersect and create and he unpacks each of them in detail and with crystal-clear clarity, while never losing sight of the human element so essential to ensuring success in an ever-evolving world.With his wide experience both locally and internationally, and his success in running the highly respected DigitLab, as well as his passion for sharing knowledge, Mike is uniquely positioned to share a complete framework for human-centred digital transformation.Our role in life is not to become digital. Instead, it is how to succeed in a digital world.

194 pages, Kindle Edition

Published February 17, 2020

About the author

Mike Saunders is an entrepreneur who is passionate about helping businesses grow through technology and people. His love for technology is manifest in DigitLab, a digital marketing agency he founded in 2010.

He runs his own consultancy Brave Narrative helping aspiring and existing leaders find their story, and equipping them with the tools to live it out.

His latest startup is OpusNuro that creates a platform to take software startups into Africa.

Reviews

[Brian Pheiffer · Rating 5 out of 5]

Mike gives a great overall view on where digital is, and provides a good framework to succeed in the 4iR. A great read.

[Holly Naylor · Rating 5 out of 5]

This is an exceptional read for people with technical experience but have limited knowledge of the broader picture of how everything fits together. This is by no means a hands-on tutorial of a techie book, but it gives you examples of how to look at technology, what it means in the currently day to day life in this century, and how much more there is that hasn't been explored.

The author of the book gives a very human experience, of his own challenges within business, with the aim to make you appreciate what can be done, and what a business needs to assess within technology before making final decisions on your new business venture.

If you don't want to open a business and want a general read, this is great book where it touches on most of the technologies out there and gives you a crystal clear view of what technology is today!!

Read it!!!!

[James Keir · Rating 5 out of 5]

A great and informative book - well written and easy to read!