Business Creativity: Learning To Apply Creative Thinking To Build Successful Business Models

by Michael C. Fanning, Norbert Elnar (Illustrations), Kirstie Edwards (Editor)

Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won multiple awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs… Michael C. Fanning serves up 17 bite-sized Lectures … helping start-up founders •Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.•Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.•Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations’ Sustainable Development Goals (SDGs).[ Each entrepreneur purchasing this textbook through Amazon will automatically be granted access to the online course 'Business Creativity' via PhilTech Business Academy's provided that they email their proof of purchase of the textbook to this email Admissions@PhilTech.Academy ]In order to finalize this textbook, Michael C. Fanning has traveled extensively and met with Government officials in Stuttgart, where he took part in the Autumn School for Sustainable Entrepreneurship at Social Impact Lab Stuttgart (Germany). He also worked in France for two months to refine the entrepreneurship curriculum, which makes up the full series of 8 textbooks and called Fundamentals of Sustainable Entrepreneurship. He trained and collected feedback from entrepreneurs in Gabon, Cameroon, Burundi and Nigeria.He was invited by the President of Egypt H.E Abdul Fattah El-sisi to take part in the Arab and African Youth Platform in Aswan (Egypt) where he met with the president on live Egyptian television. Further, through this presidential event, he was introduced to Nelson Mandela and Winnie Mandela's grandson; Zondwa Mandela who gave him a training on Social Entrepreneurship while he was in Egypt. Lastly, this book was refined even further when Michael C. Fanning had the immense privilege to take part in the 2nd edition of the Pan African Youth Forum held at the African Union's Headquarters located in Addis Ababa (Ethiopia). The African Union was a great opportunity to be exposed to the 2063 Agenda, as well as the 1 Million campaign by 2021 initiated by the President of the African Union Commission; H.E Moussa Faki.

332 pages, Paperback

Published February 12, 2020

Reviews

[Pamela Green · Rating 5 out of 5]

This is the best purchase I have ever made. This textbook really teaches you, as a new or aspiring entrepreneur how to leverage your creative thinking to build scalable and innovative business models. The best best about this textbook is that once you buy it, you automatically qualify to enroll in an award-winning online business course called Business Creativity & Analytical Thinking, at no extra cost at all. So, I am currently learning a lot through this business course now as I am planning on starting my own business once I graduate University. Thank you so much for the immense whale of knowledge which is shared in this amazing textbook. Please, do yourself a favour and buy yourself a copy. But do not forget to claim your online course by emailing your proof of purchase to PhilTech Business Academy's admissions department. I got mine on Amazon. Best of luck of your business ventures!