The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in The New Solution Selling , this practitioner's workbook
painting a mental picture for the buyer where she can see herself actually using the product or service in a specific situation.
the "close" becomes a "nonevent"the next natural step in the buying process. Completing a sale is about moving the buyer to visualize future satisfaction
The seller's challenge is to make that vision include her product or service.
Am I getting the best price? What if I delay? Will they be responsive after I sign the contract? What if I do nothing?
highdifficulty selling
I am frequently asked how top salespeople (that 20 percent who produce 80 percent of the resultsI call them Eagles)
the business world would beat a path to their doorsteps.
Every sales person should carry a copy of this book and implement the principles taught in this book. I have seen it change some really bad sales habits in some salespeople that many had left for dead. It helps sales people move from "product-centric" thinking (oxymoron) to becoming "solution-centirc", thus helping salespeople align with their buyers.