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Building Digital Power: a playbook for changemakers
“Everything I wish I knew when I started out as a digital campaigner.”
A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:
1) Digital Communications Strategy
2) Email Strategy
3) Action Page Strategy
4) List Building & Segmentation
5) Pro Tips
Now more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.
While there’s no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.
And here’s the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It’s about relationships — forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:
1) Digital Communications Strategy
2) Email Strategy
3) Action Page Strategy
4) List Building & Segmentation
5) Pro Tips
Now more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.
While there’s no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.
And here’s the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It’s about relationships — forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
200 pages, ebook
Published January 20, 2020
5 people are currently reading
19 people want to read
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Displaying 1 - 7 of 7 reviews
January 9, 2024
This is a very good guidebook to all animal welfare organisations. Gives great step by step instructions on how to approach people the right way online and how to build a newsletter people will actually read.
September 26, 2020
Pure digital gold! Sums up the best practice in digital campaigning and gives you a marvellous manual for building your online campaigns.
April 3, 2020
This is an amazing book! It taught me so much. I'm certain that I'll return to it often to reread helpful lessons, tricks, and tips. Building Digital Power is a must-read for activists.
February 20, 2020
I love this book! It is so practical, comprehensive and easy to follow. Digital strategy is essential for the success of almost any organization or company today. This has everything needed to both get started and become an expert.
July 4, 2020
An amazing book - both as sa primer for someone exploring the field and a handbook for practitioners. I really recommend reading it, easy to read, practice-oriented and providing tons of other resources.
January 7, 2021
If you are an animal activist trying to upgrade your digital strategy this book is for you, so it is a very niche book and it was not for me.
December 16, 2024
Excellent , brief, to the point. Full of examples on how not to do things and how to make them better that really root in your brain. After reading it, you will consistently find its teachings on any good newsletter that lands into your inbox, so you can refresh every day the takeaways and think how this landing page or email that you have in front of you could be more impactful.
The extra resources are a gem as well.
The extra resources are a gem as well.
Displaying 1 - 7 of 7 reviews