Branded Interactions: Marketing Through Design in the Digital Age

by Marco Spies, Katja Wenger

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project―incorporating brand strategy at every stage while remaining flexible to leave room for creativity. 300 color illustrations

Genres: Design, Business, Nonfiction

352 pages, Hardcover

First published November 1, 2012

Reviews

[Seema Rao · Rating 3 out of 5]

Thorough and attractive book about User Experience design.

[Alexandria Blaelock · Rating 3 out of 5]

This book will most likely be interesting and useful for professional developers. Not as interesting or useful for website owners who are still trying to get to grips with WordPress block themes.

[Lukas · Rating 1 out of 5]

I did not even read the book, just flicked through it, but thought it was my duty as a lawful citizen to warn anyone who might even think about opening it.

Please do not for your own sake.

It is full of meaningless business buzzwords (that it ironically warns against), purely theoretical and overly simplified frameworks for running a project that would not even work for a 6th grade chemistry presentation, and even with concepts that might be vaguely interesting (eg lean methodology) it barely scratches any meaningful surface.

I am heavily contemplating donating to plant a tree just to repay the society for having a physical copy of this book in my flat.

[Kris Gösser · Rating 4 out of 5]

Very good summary of several models of thinking about branding. It's a very actionable book, which I like to see.