Capitalismo Consciente Guia Prático: Ferramentas para transformar sua organização

by Rajendra Sisodia

Este manual prático oferece as ferramentas necessárias para empreendedores, líderes, gestores e colaboradores que querem implementar os princípios dos negócios conscientes em toda a organização.

Você concorda com a ideia básica de que as empresas podem fazer mais do que ganhar dinheiro, mas não tem certeza de como agir com base nessa convicção ou como compartilhá-la com o resto da sua organização? Capitalismo Consciente Guia Prático — a continuação fidedigna do best-seller "Capitalismo Consciente – Como libertar o espírito heroico dos negócios", de John Mackey, CEO do Whole Foods Market, e do especialista em liderança Raj Sisodia — fornece as ferramentas para você compartilhar e implementar os princípios de um propósito superior e dos negócios conscientes em toda a sua organização.

Este guia prático reúne materiais úteis — as mesmas ferramentas utilizadas em empresas como Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos e muitas outras — que você pode usar por conta própria, com sua equipe ou com outras pessoas da organização para criar liderança e práticas conscientes em seu negócio.

Organizado de acordo com os quatro princípios fundamentais do Capitalismo Consciente (propósito evolutivo, integração dos stakeholders, liderança servidora e cultura responsável), o livro oferece exercícios, planilhas, checklists e instruções para uso individual e com equipes, bem como recomendações, exemplos e histórias reais. Um conteúdo completo para ajudá-lo a aplicar essas ideias e torná-las vivas em sua organização.

Genres: Business, Nonfiction, Leadership

1574 pages, Kindle Edition

First published January 1, 2018

Reviews

[Greg · Rating 5 out of 5]

Being part of an organisation that not only cares about its bottom line but also with its customers, employees, suppliers, community and society makes any one proud to be part of that group. It is very rare for us to find such company who can fully embrace the ideals of Conscious Capitalism.

Fortunately, this book guides companies on how to become such. Being a field guide, this books is full of practical ideas, steps, and templates on how organisations can be more conscious of other stakeholders.

I thought this book would be boring but it was surprisingly engaging especially for someone like me who is not in any leadership position at this time.

[Dany Colunga · Rating 4 out of 5]

I actually received this book as a gift from work, and at first, I was really excited, especially since I admire Whole Foods and knowing its CEO had a hand in writing it made it even more appealing. Looking back though, I don’t think I was at the right point in my career to fully absorb what the book was trying to do.

On one hand, the premise of Conscious Capitalism is powerful and timely: the idea that businesses should go beyond profit and take into account people, communities, and the planet. For someone new to these conversations, it definitely offers some valuable tools and perspective shifts. On the other hand, I couldn’t help but feel that parts of it read more like a long corporate pitch than a balanced exploration of the concept. Some sections were packed with buzzwords or felt overly focused on certain companies, which made it harder to connect with the practical “field guide” aspect.

That said, I still think it can serve as a good entry point if you’re curious about sustainability and purpose-driven business models. It just may not deliver the depth or critical balance that more experienced readers in this field would expect.

Solid starting point, but perhaps better suited for those just beginning their journey into business and sustainability.

[Leandro · Rating 4 out of 5]

Buen libro para que las empresas, empleados e inversionistas busquen transformar sus instituciones y dejen en el pasado la búsqueda de la maximización sus beneficios a costa del bienestar social y la preservación del medioambiente y adopten un modelo capitalista consciente, poniendo delante una cultura humana, sostenible y comprometida con el bienestar social y medioambiental.

[Omar El-Mohri · Rating 2 out of 5]

I think it goes all the way to show a problem that is diagnosed in the wrong way. Business is still when it’s tough based on shareholder’s value. However it’s all about the human behind and his moral and values. Someone who doesn’t abuse employees due to his moral and values will not maximise value while underpaying employees.
So fundamentally I don’t agree with the idea of the book.

[Gaylin · Rating 5 out of 5]

A treasure trove of tools.

[JG · Rating 3 out of 5]

I really liked the thesis of the book, but I think it would have been better in a longform article instead of a book. The idea is pretty much convincing, but they really didn’t need a whole book to explain it.

The four tenants of conscious capitalism are:
1. Higher purpose. Going beyond generating money or shareholder’s value.
2. Stakeholder integration. Meaning creating harmony between shareholders, employees, clients, suppliers, society and the planet. If you do this, they will be there for you when you most need them and they will fight alongside you if you are doing the right thing for the right reasons.
3. Conscious leadership.
4. Conscious culture and management.

Conscious Capitalism is not the same as Corporate Social Responsibility. The first one has a higher purpose and is bassically a way of life, the latter is just a part of Public Relations and Marketing.

Being conscious means taking responsibility of all the consequences of our actions not just the ones that reflect well on us.