情緒賽局: 揭開決策背後的情緒機制，8位諾貝爾經濟學獎得主盛讚，提高人生勝率的23項贏家邏輯

by Eyal Winter, 高英哲 (translator)

　　──生活即賽局──
　　情緒，則是爭取斡旋空間的寶貴工具
　　知彼解己x精進決策x創造雙贏
　　諾貝爾經濟學獎得主、賽局理論巨擘，勞勃．歐曼（Robert J. Aumann）：
　　「本書解釋為何情緒其實非常理性，並能增進我們每個人最切身的利益。」

　　．生氣有什麼好處？
　　．情侶爭奪約會地點，如何做出彼此開心的最佳選擇？
　　．什麼樣的報酬，才能創造最大動機？
　　．如何促成雙方合作，在互動中雙贏？
　　．市場競標時，如何避免贏家的詛咒？

　　宏博研究獎（Humboldt Prize）得主、行為經濟學家艾雅爾．溫特（Eyal Winter）以行為經濟學、演化論、心理學、腦科學、賽局理論為架構，用深具啟發性的觀點解讀決策背後的情緒機制，搭配各式各樣有趣案例，以詼諧睿智的敘事手法教你──使用贏家邏輯、採取最佳策略！

　　日常生活中存在各種賽局，而情緒便是一種釋放訊號的機制，
　　讓我們得以協調彼此行動、達到平衡點，創造最大優勢。

　　本書不談艱澀難懂的理論、複雜的數學公式或經濟學模型，而是以人性的直覺思維模式著手，搭配多項實驗成果與研究案例，帶領讀者有效率的認知升級，學會：

　　1.

Genres: Psychology, Nonfiction, Economics, Sociology, Philosophy, Ebooks

328 pages, Kindle Edition

First published December 30, 2014

Reviews

[Ela Ünler · Rating 4 out of 5]

Orjinal dilinde okumayı tercih ederdim. Duygularla ilgili çok farklı bir pencere açmamasına rağmen paylaşılan araştırmalar veri sağlama açısından çok değerli. Yazarın ekonomi alanından bir akademisyen olması da kitapın çerçevesini bu yönde çiziyor özellikle ilgi alanı davranış ekonomisi olanlara tavsiye ederim.

[Rita Arens · Rating 4 out of 5]

Some contradictions to the other books I've read on emotions, but the more I learn about current neuroscience, the more questions I have about what exactly it is that makes us human. This book contributed to that. Good read.

[Racheli Zusiman · Rating 3 out of 5]

ספר מעניין מאוד, שעוסק רבות בכלכלה ותורת המשחקים, למרות שזה לא כ"כ מצופה לפי שמו. למדתי דברים חדשים. היה חסר לי איזשהו קו מקשר בין כל הפרקים בספר.

[Bilal Said Parlakoğlu · Rating 4 out of 5]

Duyguların rasyonellik ile çeliştiğini düşünürdüm bu kitabı okuyana kadar.

[Andre Hermanto · Rating 4 out of 5]

Good:
* Contains interesting facts and studies, which actually changed my mind. I thought that being angry is almost completely useless in the modern world, but this book managed to convince me otherwise.

Bad:
* The narrative is difficult to read.

[Sienna · Rating 4 out of 5]

Really enjoyed this book. More of a review when I have more time...

[Funda Guzer · Rating 5 out of 5]

Son zamanlarda okuduğum en iyi kitaplardan. Yeniden okunası *****

[Tsai, Ya-Hsin · Rating 4 out of 5]

I was misled by the introduction and thought this is a book about how to utilize your emotions. And that’s an ansolute wrong assumption. This is book is more like a research paper with a lot of point of views backed up by many trials and tests. It’s still insteresting if you’d like to know what’s the logic behind those seemingly irrational decisions or moves.

[David · Rating 5 out of 5]

Ideas from the book:
* By understanding the messages our emotions are sending us, we can make better decisions and navigate the world more effectively.
* Our feelings can change the outcome of our decisions, even when the information remains the same.
* Our choices are influenced by the emotional context in which they are made.

[Jennifer · Rating 3 out of 5]

Not what I expected. It was a little repetitive on how people use emotions in their day-to-day life.

[Ezgi · Rating 3 out of 5]

Behavioral economics için bir giriş kitabı diyebilirim. Alanla ilgilenene çok basit ve problematiklere yüzeysel yaklaşılmış gibi gelebilir. Ama başlangıç için iyi bir seçim olur.

[Carolina Olvera · Rating 5 out of 5]

Me encanto! Algunos capítulos son mejores que otros, pero me encantan los libros que tienen data en ellos. Aprendí demasiado

[John · Rating 4 out of 5]

Controlling emotions, especially anger, is not easy. It requires analysis, memory, intuition, & skill, but it does pay off.

Major elements of personalities are determined in the 1st 10 years after birth of our lives, increasing # of studies are revealing that our personalities are fashioned even earlier than that-but in the 1st 9 months preceding it.

Job applicants may 1 day be asked to provide saliva samples along with their resumes. Home renters could similarly ask potential tenants for their saliva samples, & insurance companies could use genetic profiles to calculate insurance premiums. Those with attractive DNA profiles getting the best jobs, & those with ugly profiles being forced to work in more unappealing occupations, or suffering unemployment.

In most men the index finger is shorter than the ring finger. Index finger, followed by the length of your ring finger, and calculate their ratio. The smaller the ratio the greater the concentration of testosterone in the body. Not necessarily always true but it does occur in the vast majority of cases in a statistically significant manner.

[Rébecca Mathieu · Rating 3 out of 5]

An interesting foray into the why/how of our emotions. A tad too much economical examples for my taste, but otherwise a very good in explaining how emotions are essential to our life, and not just logic.

[Gail Park · Rating 2 out of 5]

Not what I expected. A little too cerebral for me.

[Charity U · Rating 4 out of 5]

An intriguing look at emotions from a logical perspective. Very interesting and educational!

[Emmanuelle Ide · Rating 4 out of 5]

A very insightful and interesting book on the importance of emotions and where they come from ! I truly loved reading and learning from Eyal Winter