I received a e-arc of Meme via Netgalley thanks to Penguin Teen, but this in no way affected my opinion in this review.
I'm going to be honest here, Meme is one of those books that's not going to age very well, because of what it's written about. Not to say that there's anything wrong with that, but memes tend to die out, and the way we consume them is constantly changing and going to date this book even more than it already felt.
Meme follows four teens who have murdered their classmate, Cole (an alt-right troll), after he vaguely threatened them while drunk one night. They say it was in self defense, and all four of them record a group confession on the phones they bury with Cole's body. Only a few days later a screenshot of their confession becomes the new it meme, leaving the group to panic and point fingers at each other and their classmates for the image.
I really liked the concept for Meme, the use of social media so prominently in a thriller sounded amazing, even if it ultimately fell flat for me. I will say that I enjoyed how fast paced things were, the start of the book kicks things off immediately, and the momentum only builds from there. Starmer's writing kept me hooked through the entire book, but unfortunately his multiple POV format didn't work for me. It was to give everyone's perspective to keep the reader guessing, since each character's narration was unreliable, but each character's voice was so similar, I had to keep scanning the dialogue to see who's POV I was reading from because I'd forget mid-chapter. The ending was disappointing to me as well, I had expected things to have more of an explosive finish because of the anticipation I had from all of the buildup, but instead the plot just kind of rolled to a stop.
The entire premise of the book is centered around memes, as you can guess from the title, but I felt like Starmer hasn't actively kept up with how teens interact with memes. I understand that when it was written TikTok wouldn't have been at it's peak, so the consumption of memes was naturally going to feel outdated, except it just came across as the author not paying attention to how Zoomers interact with memes. Throughout the book, all of the teens (all of whom had easy access to technology) felt like they never used the internet...like, for anything fun at all. They all knew how to easily erase their search histories and their computer drives, cookies, etc., but acted as if they didn't look at memes. It was this odd divide as if looking at memes made you a loser (Cole and his outcast friend Gus), and that the main characters didn't anymore, as if it was something they outgrew. Which, if you know any Gen Z teens, makes literally no sense, all the ones I know live, breathe and speak memes. I mean, at one point one of the main characters literally Googles "How to make a meme" which is ridiculous. I know this is a bit of a nitpicky thing, but it really felt disorienting to me, and I have the feeling it will to teens reading it as well.
Meme really had so much potential, but just couldn't live up to my expectations. If you're looking for a quick read and are in the mood for a decent mystery, or really love the concept, you'll probably enjoy this, but if you're unsure I'd skip it.