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156 pages, Paperback
Published October 1, 2020
I think it is now time to redefine privacy around freedom from persuasion, even freedom from being nudged towards a particular choice. In a digital age, we should be able to claim the right to our own journey through life without the intrusion of algorithms. It is about dignity. The persuasion architecture that underpins the world of social media is a breach of our essential rights as human beings, our integrity, our true selves.
One problem with the architecture of persuasion is that it benefits populists around the world. The messages they propagate can be fuelled online and served to exactly the right people thanks to the obscurity and complexity of algorithmic-driven advertising.
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It is not my intention to blame social media for the rise of populism, but it is my intention to show that is has been perhaps the most effective tool of populists. Because, alongside stagnating incomes for many and the steady increase in inequalities on a global scale, the politics of hate and the use of AI-driven behavioural advertising and predictive technologies cannot and must not be ignored. Without challenging the proliferation of hate online, of fake news and disinformation, women will see old attitudes resurfacing, and this is a threat we must confront.