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Public Relations
Engagement. Conversation. Influence. Transparency. Trust.
Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
464 pages, Paperback
Published January 6, 2020
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Displaying 1 - 3 of 3 reviews
May 14, 2021
Great book for teaching students with little PR background. Would definitely recommend it. My only critique would be the order of the chapters felt a little strange to me. I like how each chapter had a section on ethics, but it would have been nice to have a whole chapter on ethics as well.
May 7, 2025
For a textbook this didn't suck but like it's a textbook yk
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November 18, 2025read for principles of PR class. Just describe public relations and what it entails
Displaying 1 - 3 of 3 reviews