There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use every single day to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface which causes such enormous success in the lives of some and such enormous letdowns in the lives of others?The byproduct.This book is a step-by-step guide to re-engineer your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level.The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
This book will help you realize that it’s not all about taking actions to change your life. It’s important to look at how you think about things and what your true beliefs are. Ian does a great job of breaking down what it takes to make real changes in your life. Changes that will get you moving toward what it is you trusty want. What you want in business, in relationships and in your day to day life. Ian did it for himself and that’s makes him an excellent teacher of the TBAR method. A method that I have adopted for my own life and I am working daily to make sure I follow this method.