The Product Manager's Desk Reference

by Steven Haines

THE 2nd EDITION of THE PMDR is NOW Go   bit.ly/PMDR2
If you loved the first edition of The Product Manager's Desk Reference - You'll want to get a copy of the 2nd edition.  The Product Manager's Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools, graphics, and emphasis on areas that

" The Product Manager's Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."
-George Castellion, SSC Associates
"Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management."
-David Anderson , Managing Director, B2B Channels, United Airlines
"An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step."
-David Rosshirt , Director of Product Management, First Data International
"From now on, this book will stand as an important reference point for all product management teams."
-Mark Elliott , Vice President Product Management, Smiths Detection
" The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive."
-Jeff Anderson , Senior Vice President Product Management, Franklin Covey
"Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community."
-Dan O'Day , Senior Director Product Management, Thomson Reuters
About the Book
Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical--yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.
The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help
The Product Manager's Desk Reference embodies everything "Product Management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

Genres: Business, Management, Nonfiction, Reference

744 pages, Hardcover

First published July 10, 2008

Reviews

[Ben Love · Rating 3 out of 5]

Product Management is a poorly defined role in most companies, usually confused with Project Management (which it most definitely is not). Making this the best volume on the art, development and methods of modern Product Management that I have come across so far. A huge book (>700 pages), but one that will continue to stay with me as a reference for years to come.

[Konstantin Valiotti · Rating 3 out of 5]

The book is pretty comprehensive and overall is good. I feel like it should mostly be used as a desk reference (as it is stated in the title), rather than simply read (may be too overwhelming with all the forms, documents and such), especially if you are [aspiring] IT product manager.

The concepts are well-defined and the structure is pretty clear.

[Steve Fenton · Rating 5 out of 5]

This is a substantial volume on product management, but both the money and time investments are paid back by the chapters on strategy and life cycle management. I have taken multiple actionable ideas from this book.

[Tate & · Rating 5 out of 5]

Steven Haines, founder of Sequent Learning [ www.sequentlearning.com ] really knows his stuff. This is a great book that I find myself opening when I am looking for a process or a solution. A must-have to keep on my desk (v 2 is even better!)

[Adam Sipos · Rating 4 out of 5]

Dry, but thorough and useful.

[Eddy Vermeulen · Rating 5 out of 5]

Essential reading for every product manager.

[Michał · Rating 4 out of 5]

I read introduction and some parts of the book. As the title suggests it's a desk reference. Something you want to reference in part, when you need it.

The author did a great job of gathering information about this hugely diverse and extremely demanding role. Even if some advice doesn't fit to the way you fulfil the role of product manager, you'll at least get a broad way of thinking about the challenges ahead of you.

[Duilw]

cool!

[Johan Oskarsson · Rating 3 out of 5]

So far only 2.0, missing a lot of new way of working and methods. Some chapters are good some not. Worth reading!!

[Lori Grant · Rating 5 out of 5]

A must-read book on product management for knowledge workers and entrepreneurs.

[Stephanie Rideau · Rating 4 out of 5]

Good reference book. Some chapters are better than others.