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From "Show Up" to "Grow Up": How to Make Top Content That Makes Real Disciples
"Showing up is 80 percent of life." –Woody Allen
Showing up is more than 80 percent of the Christian life . . . at least, that's the assumption of Church As We Know It.
The overwhelming bulk of what the church communicates to the outside world is "show up"—when to show up, where to show up, why they should show up, what they missed out on because they didn't show up.
But did Jesus command, "Go into all the world and tell people to show up"?
There is another way. Leaven your communications mix with gospel-shaped answers to the questions that skeptics and seekers are asking. Leverage your online presence to build rapport and communicate the good news before a guest even thinks about showing up. Make your website an evangelism toolkit and equip your people to share the gospel naturally and easily in their personal relationships.
To the church's communications problem there is a content solution. "From 'Show Up' to 'Grow Up'" shows you how.
“In the dustbowl of church marketing, where churches thirst to attract indifferent spectators, Cory Hartman irrigates communication with the gospel. To create a culture of mission that results in real church growth, leaders need a new approach to outreach. This book is not only studded with biblical and historical insights. It also provides tools that upgrade your disciplemaking this year, your website this month, and your preaching this week.”
–Will Mancini, founder of Auxano, author of "Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement"
Showing up is more than 80 percent of the Christian life . . . at least, that's the assumption of Church As We Know It.
The overwhelming bulk of what the church communicates to the outside world is "show up"—when to show up, where to show up, why they should show up, what they missed out on because they didn't show up.
But did Jesus command, "Go into all the world and tell people to show up"?
There is another way. Leaven your communications mix with gospel-shaped answers to the questions that skeptics and seekers are asking. Leverage your online presence to build rapport and communicate the good news before a guest even thinks about showing up. Make your website an evangelism toolkit and equip your people to share the gospel naturally and easily in their personal relationships.
To the church's communications problem there is a content solution. "From 'Show Up' to 'Grow Up'" shows you how.
“In the dustbowl of church marketing, where churches thirst to attract indifferent spectators, Cory Hartman irrigates communication with the gospel. To create a culture of mission that results in real church growth, leaders need a new approach to outreach. This book is not only studded with biblical and historical insights. It also provides tools that upgrade your disciplemaking this year, your website this month, and your preaching this week.”
–Will Mancini, founder of Auxano, author of "Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement"
93 pages, Kindle Edition
Published July 14, 2019
6 people are currently reading
2 people want to read
About the author
Cory Hartman
8 books2 followersCory Hartman (DMin, Gordon-Conwell Theological Seminary) has written collaboratively with a range of Christian organizations and leaders after serving as a pastor in Pennsylvania and New Jersey. Raised in central New York State, he now lives with his wife, Kelly, and still-at-home children in central Pennsylvania.
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November 22, 2020
The key to strong church communication is not just publicizing events, but sharing the gospel in digital form.
***
Cory does a good job building his case that we should use our public communications platforms in churches to tell stories of how God is at work; not just invite people to our events or tell them that our events happened. In the end I feel as though the only way he said to tell the stories of God's work is through blogging. I think there are actually a lot of other ways, with blogging as a good start. That said, this book is always my first recommendation to folks who are asking how they should handle church marketing and communications. I'd call it an essential read in a field that could use more resources like it.
***
Cory does a good job building his case that we should use our public communications platforms in churches to tell stories of how God is at work; not just invite people to our events or tell them that our events happened. In the end I feel as though the only way he said to tell the stories of God's work is through blogging. I think there are actually a lot of other ways, with blogging as a good start. That said, this book is always my first recommendation to folks who are asking how they should handle church marketing and communications. I'd call it an essential read in a field that could use more resources like it.
Displaying 1 of 1 review