What Is Content Strategy? A Beginner's Guide To Standing Out Online: A simple plan for developing a content strategy and learning the basics of how content marketing works

by Sandra Shillington

If you're looking for content marketing made easy, this book gives you a simple plan to get started. The companion guide to "The One Year Content Strategy Workbook," this book answers the basic questions many entrepreneurs have when they first think about digital marketing. It guides you through the one-year content planning journal so you can create client attracting to content for your business. It will help you create an editorial blog calendar and develop a digital marketing strategy through defining your brand identity, target market, audience persona, and content style guide. It will help you develop a content plan and strategy for your business, organize your ideas, and create an editorial blog calendar.

68 pages, Paperback

Published June 14, 2019