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The Science of Likability: 60 Evidence-Based Methods to Radiate Charisma, Make a Powerful Impression, Win Friends, and Trigger Attraction

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100% scientifically-proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable.
Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research, and it goes far beyond simple common sense and intuition.

Learn how to subconsciously make yourself likable, trustworthy, and intelligent.
You can get a new haircut and wardrobe, and you even learn knock-knock jokes. But likability is something more. It's subconscious, and it's about the small signs that signal our brains to let their guards down, seek others out, and embrace them. We know what to do if we want to make someone hate us - we now also know what to do to become someone's favorite person.

Understand what makes people tick, and strategically give it to them.
There are seminal studies from (in)famous researchers such as Sigmund Freud, Ivan Pavlov, Stanley Schachter, and Daniel Goleman, but also the most up-to-date discoveries from 2019 - all insightful, analytical, sometimes surprising, but most importantly effective and actionable. Pair that with the insight and human intelligence factor of bestselling author and social skills coach Patrick King, and you have a guide that can be read equally for education as for helpful, real advice. Patrick's writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. Discover:

- How to take advantage of people's memories for your sense of charm.
- The power of equity in relationships and friendships.
- A literal formula for "friendship chemistry."
- The real way to use eye contact to build trust.
- Why tripping and being vulnerable in front of people is positive.
- Universal definitions of charisma, wit, and humor - seriously. Universal.

Being likable unlocks the doors to everything you want in life.
A better career? You better believe that the people with the most promotions and highest salaries aren't just the most qualified. Better love life? Being likable makes you a potential love interest to anyone you want. Better relationships and friendships? Not only that, but you open the door to people wanting to be friends with you. Likability is the hidden force that makes people appear to be lucky in life and receive more opportunities than they know what to do with. Likability drives us forward, not intelligence or luck.

Ultimately, this is a social skills and charisma book to drastically change your presence. Pick up your copy today by clicking the BUY NOW button at the top of this page.

This is the first book in the “The Psychology of Social Dynamics” series as listed below:

1. The Science of Likability: 60 Evidence-Based Methods to Radiate Charisma, Make a Powerful Impression, Win Friends, and Trigger Attraction [2019 Edition]
2. Think Like a Psychologist: How to Analyze Emotions, Read Body Language and Behavior, Understand Motivations, and Decipher Intentions
3.

273 pages, Kindle Edition

Published July 19, 2019

171 people are currently reading
141 people want to read

About the author

Patrick King

205 books333 followers
Patrick King is a Social Interaction Specialist, in other words, a dating, online dating, image, and communication and social skills coach based in San Francisco, California, and has been featured on numerous national publications such as Inc.com. He’s also a #1 Amazon best-selling dating and relationships author with the most popular online dating book on the market, and writes frequently on dating, love, sex, and relationships.

He focuses on using his emotional intelligence and understanding of human interaction to break down emotional barriers, instill confidence, and equip people with the tools they need for success. No pickup artistry and no gimmicks, simply a thorough mastery of human psychology delivered with a dose of real talk, perfected and honed through three years of law school.

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Displaying 1 - 4 of 4 reviews
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339 reviews
December 20, 2021
A good friend recommended this book- said it was interesting. And I’d def recommend this book to anyone who wants to know how to make friends. But near the first section he recommended to just listen and not interject your own experiences and later on one of the points was how relating to someone else is very important. So which is it?

I also think reading it vs listening to it would be more helpful.
Overall I’d give it 3.5 stars.
1 review
February 26, 2024
Putting words to our experience

I think this is an insightful read with credible drawbacks to research papers and references. I think the author makes it easy for the readers to understand points and verbalizes our experience well.
33 reviews
September 20, 2020
Really tough to get through. A few..and i mean 2 nuggets but rest is common sense that you coild pick up in a summary page.
2 reviews
September 7, 2025
An interesting and insightful read

I found it really thought provoking and was surprised by some of the research results discussed. I would recommend reading this
Displaying 1 - 4 of 4 reviews

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