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Political Campaign Communication: Principles and Practices
Political Campaign Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.
Updates to The Ninth Edition
One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.
Updates to The Ninth Edition
One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.
416 pages, Kindle Edition
Published July 12, 2019
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Displaying 1 of 1 review
April 11, 2025
Even for what is supposed to basically be a textbook, this was hard to get through. That’s not because it was dry or complicated, but because it needed to go through at least one more revision before publication.
The writing and headings were frequently less than logical (why was Chat GPT included with the social media category, while mobile devices and text messaging were entirely separate?). They would lead a section saying there were a certain number of factors, say three, and only mention one or two, leaving me wondering what happened to the others, or if there was a reason they chose to omit them.
It’s also so blatantly obvious the personal ideological beliefs of the writers, which would be more fine if this wasn’t obviously marketed as an academic information source. The language choices were inflammatory, and the examples chosen were often skewed. Extrapolations and conclusions based on datasets were also somewhat suspect, with the framing not necessarily telling the story that the images, often directly from Pew Research, showed.
Definitely not my favorite book I’ve had to read for my degree, and I wouldn’t recommend this for professors looking for a book to teach from. There are better ones out there.
The writing and headings were frequently less than logical (why was Chat GPT included with the social media category, while mobile devices and text messaging were entirely separate?). They would lead a section saying there were a certain number of factors, say three, and only mention one or two, leaving me wondering what happened to the others, or if there was a reason they chose to omit them.
It’s also so blatantly obvious the personal ideological beliefs of the writers, which would be more fine if this wasn’t obviously marketed as an academic information source. The language choices were inflammatory, and the examples chosen were often skewed. Extrapolations and conclusions based on datasets were also somewhat suspect, with the framing not necessarily telling the story that the images, often directly from Pew Research, showed.
Definitely not my favorite book I’ve had to read for my degree, and I wouldn’t recommend this for professors looking for a book to teach from. There are better ones out there.
Displaying 1 of 1 review