Global Marketing, Global Edition

by Warren J. Keegan, Mark C. Green

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

For courses in global marketing.

 

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.  

 

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Genres: Business, Textbooks

632 pages, Kindle Edition

First published July 28, 1999

Reviews

[Nazanin Moshiri · Rating 3 out of 5]

یکی از دروس مورد علاقه ی من در طول دانشگاه این درس بود. به نظرم نکات روانشناختی جالبی در ارتباط با کنش مشتری ارائه میده. البته سطح داخلی برای من آموزنده تر و ملموس تر بود نسبت به جهانی. امیدوارم نمره دادن استادم هم همین قدر جالب باشه :)))

[Jack · Rating 4 out of 5]

Interesting textbook covering material for an international marketing course I took. Helped me to add another A to my transcript.

[Erna · Rating 4 out of 5]

Quite insightful.

[Shahan Aaron · Rating 3 out of 5]

The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.

[Cales · Rating 1 out of 5]

Not my favorite book of the semester. Chapters were longer than they needed to be to get the idea across. Less is more in this case.

[Joshua Adams · Rating 3 out of 5]

Copyrighted 2013 making this book a dinosaur however I did need it for my global marketing class and it got the job done there.

[Phil Fox]

The beginning of my interest in international marketing.

[Riley K. · Rating 4 out of 5]

Very informative read that helped me gain a new perspective on global marketing.

[Muez · Rating 5 out of 5]

Nice