Theory, History, Practice offers important new perspectives on creativity in the light of contemporary critical theory and cultural history. Innovative in approach as well as argument, the book crosses disciplinary boundaries and builds new bridges between the critical and the creative. It is organised in four Rob Pope takes significant steps forward in the process of rethinking a vexed yet vital concept, all the while encouraging and equipping readers to continue the process in their own creative or 're-creative' ways. Theory, History, Practice is invaluable for anyone with a live interest in exploring what creativity has been, is currently, and yet may be.
p.60 – Creativity as fulfilling: Here the emphasis is on creativity as a process of making oneself “full” (hence the spelling) or, finding oneself already to be so. Its necessary complement is a process of “emptying out” or finding oneself already to be “empty.” Such ideas sound strange to modern Westerners used to thinking of creativity in terms of “the new” and “innovation.” Creativity within modern capitalism is especially identified with the creation of new products (new art objects, new technologies); just as Ezra Pound’s injunction to “Make it new!” was a rallying call to the modernist avant-garde.