Propaganda: Ideas, Discourses and Its Legitimization

by Hailong Liu

Propaganda is subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda? Why does it exist and why does the public tolerate it? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On this basis it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China's propaganda concept, intellectuals and propaganda, the debate on the propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda.
Setting propaganda in the framework of modernity, the book explains how various groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nations and individuals, control and freedom, ideas and bodies. Not only will scholars and students studying journalism and communication find this book interesting, but professionals working in journalism, advertising, public relations and publicity will also find it engaging and enlightening.

362 pages, Hardcover

Published November 20, 2019

Reviews

[Formello · Rating 4 out of 5]

从当今国际国内政治的角度，宣传就是要实现brainwash，无论用的词汇是propaganda还是publicity，其目的是同一的。

[Naked Fish · Rating 5 out of 5]

选题和结构很有西方社科的味道。考察点很多难免丧失深度，但瑕不掩瑜。结尾要表达的信息实在是用心良苦。