Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors

by Maryann Keller

Drawing on the experoence of hundreds of past and present GM insiders, filled with inttrigue and humor, dramatic moments, and vivid personalities, top industry analyst Maryann Keller brings her hardhitting insight to the once-unparalleled leader of an industry--General Motors.

283 pages, Paperback

First published August 1, 1989

Reviews

[Dimiter · Rating 4 out of 5]

Corporations don't change, or do they? Almost thirty years after publishing the book is still relevant, that should be enough for you to read it. And yes, you don't need to even like cars to do so.