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Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn®
Read this book if you know the huge potential of LinkedIn®, but have no idea how to unlock it. Well… I am about to give you the key. At the time of writing this book, these 8 social selling strategies have generated close to £10million in new business, for my clients, in just the last year.
Typically Sales Directors, CEO’s, Entrepreneurs, Business Owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline. Despite being really good at what they do, they just don’t have enough leads coming into their business and really need more clients. Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn® to their busy schedule. Most people know they need to be on LinkedIn® but are frustrated because they don’t have the knowledge to make it work and they just can’t seem to get the new business they know they should be getting.
Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market. According to LinkedIn®, social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don’t use LinkedIn®.
You will really like this book and benefit hugely from it if:
- You have no profile at all on LinkedIn® and are starting from scratch
- You have a profile on LinkedIn® but can’t remember the last time you looked at it!
- You are using LinkedIn® already but currently, do not get any business from it
- You have limited time to spend on LinkedIn® and need to know what to do day to day
- You are ready to take your online reputation and your business to the next level
- You want to position yourself as the ‘go-to’ expert in your field
- You know your target market is on LinkedIn® but you have no clue how to gain access to them
- You have employees that you could replicate this advice to
- You have heard of ‘Social Selling’ but don’t really know what it is
- You want to know how to turn LinkedIn® into real leads and sales opportunities
- You work in an organisation that has invested in LinkedIn® Sales Navigator for your sales team
The book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn® profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn®, content marketing on Linkedin® including 12 types of LinkedIn® posts, positioning yourself as a 'go-to' expert; LinkedIn® company pages and how to build your company brand, LinkedIn® groups; LinkedIn® Premium vs. Sales Navigator; social selling habits, your system for LinkedIn® success, plus additional LinkedIn® learning resources and tools.
Linkedin® is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin®. Having spent more than 25,000 hours mastering LinkedIn® as a recruiter, sales professional and now a business owner, this book is everything I know about social selling and LinkedIn® packed into an easy to read, practical book. Learn, master and implement these 8 strategies and you will catapult your LinkedIn® results, smash your sales quota, build your personal brand and achieve everything you want in your business.
Typically Sales Directors, CEO’s, Entrepreneurs, Business Owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline. Despite being really good at what they do, they just don’t have enough leads coming into their business and really need more clients. Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn® to their busy schedule. Most people know they need to be on LinkedIn® but are frustrated because they don’t have the knowledge to make it work and they just can’t seem to get the new business they know they should be getting.
Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market. According to LinkedIn®, social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don’t use LinkedIn®.
You will really like this book and benefit hugely from it if:
- You have no profile at all on LinkedIn® and are starting from scratch
- You have a profile on LinkedIn® but can’t remember the last time you looked at it!
- You are using LinkedIn® already but currently, do not get any business from it
- You have limited time to spend on LinkedIn® and need to know what to do day to day
- You are ready to take your online reputation and your business to the next level
- You want to position yourself as the ‘go-to’ expert in your field
- You know your target market is on LinkedIn® but you have no clue how to gain access to them
- You have employees that you could replicate this advice to
- You have heard of ‘Social Selling’ but don’t really know what it is
- You want to know how to turn LinkedIn® into real leads and sales opportunities
- You work in an organisation that has invested in LinkedIn® Sales Navigator for your sales team
The book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn® profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn®, content marketing on Linkedin® including 12 types of LinkedIn® posts, positioning yourself as a 'go-to' expert; LinkedIn® company pages and how to build your company brand, LinkedIn® groups; LinkedIn® Premium vs. Sales Navigator; social selling habits, your system for LinkedIn® success, plus additional LinkedIn® learning resources and tools.
Linkedin® is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin®. Having spent more than 25,000 hours mastering LinkedIn® as a recruiter, sales professional and now a business owner, this book is everything I know about social selling and LinkedIn® packed into an easy to read, practical book. Learn, master and implement these 8 strategies and you will catapult your LinkedIn® results, smash your sales quota, build your personal brand and achieve everything you want in your business.
- GenresBusinessNonfiction
213 pages, Kindle Edition
Published August 15, 2019
234 people are currently reading
204 people want to read
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Displaying 1 - 21 of 21 reviews
September 4, 2020
Does exactly what it says on the tin
Does exactly what it says on the tin. An easy and simple read of how to grow on LinkedIn with some extremely valuable nuggets of info you'd probably only learn through grinding for months/years otherwise
Does exactly what it says on the tin. An easy and simple read of how to grow on LinkedIn with some extremely valuable nuggets of info you'd probably only learn through grinding for months/years otherwise
April 13, 2020
This is one of the best books I have read on social media traction with LinkedIn. What makes this book worth reading is how Sam ties LinkedIn with new sales generation. LinkedIn has become the one of the best ways to bring new sales in to an organization, and Sam does a fantastic job tying prospecting with LinkedIn.
Easy to read, all content, with some incredible resource links that are of incredible value to the reader, this is the book to get moving on new business development- if you are building a business, this is a great book to get moving!
Easy to read, all content, with some incredible resource links that are of incredible value to the reader, this is the book to get moving on new business development- if you are building a business, this is a great book to get moving!
July 28, 2022
Beyond a primer
Disclosure: I know the author, but that’s why I read the book, not why I have it five stars.
I’ve been using LinkedIn for years and read a few books on the topic. I thought I was pretty good at it and in some instances I was right - my SSI score (read the book!) was 73 which is fine.
Even so, by the time I’d finished this book I’d changed about four things on my profile and altered a couple of habits, literally today I found a couple of potentially important connections of whom I’d been unaware and had my requests to connect accepted by them.
There’s always going to be more to learn and LinkedIn is going to continue evolving. Don’t get me wrong, this book is terrific for the beginner - but that’s not me and I still found actionable, valuable points.
Highly recommended.
Disclosure: I know the author, but that’s why I read the book, not why I have it five stars.
I’ve been using LinkedIn for years and read a few books on the topic. I thought I was pretty good at it and in some instances I was right - my SSI score (read the book!) was 73 which is fine.
Even so, by the time I’d finished this book I’d changed about four things on my profile and altered a couple of habits, literally today I found a couple of potentially important connections of whom I’d been unaware and had my requests to connect accepted by them.
There’s always going to be more to learn and LinkedIn is going to continue evolving. Don’t get me wrong, this book is terrific for the beginner - but that’s not me and I still found actionable, valuable points.
Highly recommended.
March 22, 2022
Best book for Linkedin Growth!
If you want to be effective, use LinkedIn. This book is for you.
- Sam Rathling explained every topic in such a simple way.
- how should your profile be?
- she's touched 1. Characteristics 2. Alternative 3. Pain Point 4. Symptoms.
- she tells the importance of SSI (SOCIAL SELLING INDEX)
- 3 to 6 months are enough for your LinkedIn growth.
- 8 strategies that sam's telling are worth.
- we need to stay consistent and apply all that she teaches in this book!
Highly recommend you to read this book. To change your linked journey forever.
If you want to be effective, use LinkedIn. This book is for you.
- Sam Rathling explained every topic in such a simple way.
- how should your profile be?
- she's touched 1. Characteristics 2. Alternative 3. Pain Point 4. Symptoms.
- she tells the importance of SSI (SOCIAL SELLING INDEX)
- 3 to 6 months are enough for your LinkedIn growth.
- 8 strategies that sam's telling are worth.
- we need to stay consistent and apply all that she teaches in this book!
Highly recommend you to read this book. To change your linked journey forever.
January 18, 2021
Concise, eye opening & motivating !
Great easy readable book which got straight to the point but whilst explaining the theory behind everything . Great examples given as well as actions at the end of each chapter as “takeaways” which got you thinking . Impressed and a real eye opener leaving me excited to go try all the ideas that I truly believe will bring me successful results!
Great easy readable book which got straight to the point but whilst explaining the theory behind everything . Great examples given as well as actions at the end of each chapter as “takeaways” which got you thinking . Impressed and a real eye opener leaving me excited to go try all the ideas that I truly believe will bring me successful results!
January 30, 2022
Don’t judge me, I’M AN IMPORTANT BUSINESS MOGUL.
The author is far too “Rah rah Gary Vaynerchuk” for me, but the advice is sound — consolidates HOURS of LinkedIn “coaching sessions” and YouTube videos into a 40-minute blitz speedread. I am grateful to her for her brevity.
Minus points for how much she bragged about how expensive she is now.
Also annoying that literally all the links are broken 😂
But 5-stars for usefulness!
The author is far too “Rah rah Gary Vaynerchuk” for me, but the advice is sound — consolidates HOURS of LinkedIn “coaching sessions” and YouTube videos into a 40-minute blitz speedread. I am grateful to her for her brevity.
Minus points for how much she bragged about how expensive she is now.
Also annoying that literally all the links are broken 😂
But 5-stars for usefulness!
December 24, 2020
Comprehensive and Solid process to grow on LinkedIn
Sam has created a great LinkedIn process in this book. She gives plenty of examples and information to choose from in each part of the process. I’m confident it works because it’s already worked for me. Read this book if you’d like to learn how to leverage LinkedIn the right way.
Sam has created a great LinkedIn process in this book. She gives plenty of examples and information to choose from in each part of the process. I’m confident it works because it’s already worked for me. Read this book if you’d like to learn how to leverage LinkedIn the right way.
August 10, 2020
More like a weak lead magnet than a book
This is very salesy unfortunately. There is some useful information in the book but it's a scan read lacking in deep actionable advice. Pity. A missed opportunity.
This is very salesy unfortunately. There is some useful information in the book but it's a scan read lacking in deep actionable advice. Pity. A missed opportunity.
September 5, 2020
Excellent LinkedIn social selling insight
Really accessible tone combining confidence with great advice and action lists. Loved the combined networking knowledge transferred to the social specifically LinkedIn
Really accessible tone combining confidence with great advice and action lists. Loved the combined networking knowledge transferred to the social specifically LinkedIn
April 22, 2022
I've been on LinkedIn since the very beginning so I've been using it to leverage my connections and develop my brand & professional 'point of view' for a long time. LinkedIn Inbound has taken that to a whole new level - it's absolutely jam-packed with useful nuggets from getting your profile really working for you right through to understanding the principles of Social Selling and the 12 types of content that will take you from interesting to influencer, and position you as the obvious choice for your potential clients, partners and stakeholders.
I couldn't recommend LinkedIn Inbound more highly. It's a veritable gold-mine that I will be revisiting again and again. 5-stars.
I couldn't recommend LinkedIn Inbound more highly. It's a veritable gold-mine that I will be revisiting again and again. 5-stars.
June 11, 2023
It is a great book for those who want to get started with LinkedIn. I knew a lot of things already since I have created my personal brand on LinkedIn but there were a few new things also. Waiting for the author's next book.
November 14, 2020
A great weekend read with useful action-points regarding how to use LinkedIn.
December 27, 2020
Revolutionary
This book has changed how I view LinkedIn. A really fascinating book which I am recommending to all my friends.
This book has changed how I view LinkedIn. A really fascinating book which I am recommending to all my friends.
April 29, 2021
Some good insights to LinkedIn possibilities. Good for some one who needs to learn LinkedIn basics.
March 13, 2022
This book has a powerful system
This book has solid techniques for getting leads on LinkedIn. The author has a clear framework for how to build a sales pipeline using LinkedIn.
This book has solid techniques for getting leads on LinkedIn. The author has a clear framework for how to build a sales pipeline using LinkedIn.
October 9, 2023
Ok book. Lots I already knew, but some stuff was new.
August 14, 2024
Really interesting read
Great overview of LinkedIn and the power of this tool. Great to do lists and insights from each chapter. Like a workbook 🙂
Great overview of LinkedIn and the power of this tool. Great to do lists and insights from each chapter. Like a workbook 🙂
February 18, 2025
Good content, right length, terrible editing.
April 30, 2020
Super practical guide to become a great social seller on LinkedIn. Rathling is also such a generous person and was happy to give me a few tips by email when I reached out. Highly recommend.
January 26, 2020
Plenty of relevant content and specific guidance
I like and use LinkedIn but this book has reiterated that I can always learn more and get more out of it
I like and use LinkedIn but this book has reiterated that I can always learn more and get more out of it
October 12, 2019
5 Star Learning
Of all the books I've read on social selling this has made the most sense. No secret formulas, strategies or hard to understand tactics, just straight forward usable advice. Time, commitment and application from this book is a winning formula.
Of all the books I've read on social selling this has made the most sense. No secret formulas, strategies or hard to understand tactics, just straight forward usable advice. Time, commitment and application from this book is a winning formula.
Displaying 1 - 21 of 21 reviews