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Hate Me Now, Love Me Later

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Former NFL player Jason Brown is a recruiter and college football coach. Coach Brown became widely known as the no-nonsense coach on Seasons 3 and 4 of Netflix's smash hit Last Chance U . He currently resides in San Diego, CA with his best friend, Stogie. "Coach Brown is 1 of 1. A total original. Watching him on Last Chance U was the most interesting thing on TV since The Sopranos. He's the Tony Soprano of football." -- Michael Rapaport, Actor/Comedian "JB was the first QB I coached at Compton College. Jason's father came to me to make sure I would look after him and I took that task on head first and with honor. Jason not only became my first All-American QB, he went on and did everything he said he would. This book epitomizes who he is: straightforward, driven, emotional, and 100% invested in the WIN." -- Coach Cornell Ward, Former Head Coach, Compton Community College "I did not have a single college scholarship offer coming out of high school. Jason Brown saw potential in me when no one else did. He helped teach and mold me into a future NFL QB." -- Brad Sorensen, Quarterback, San Diego Chargers, Tennessee Titans, Minnesota Vikings "Jason and I have known each other for twenty years. I coached against Jason while he was a player and together on the same staff. The general public does not know how caring and committed he is to the well-being of his players. Many outside of his circle fail to ascertain this quality in him but once you get to know JB, you will appreciate Jason Brown." -- Marguet Miller, Head Football Coach, West Los Angeles College

154 pages, Paperback

Published July 3, 2019

40 people are currently reading
88 people want to read

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Jason Brown

208 books32 followers

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5 stars
38 (27%)
4 stars
41 (29%)
3 stars
39 (28%)
2 stars
13 (9%)
1 star
7 (5%)
Displaying 1 - 15 of 15 reviews
Profile Image for Jenee Rager.
808 reviews8 followers
December 30, 2019
Like most people who are going to read this book I came to know of Jason Brown through watching "Last Chance U". Unlike a lot of casual viewers I did not find his coaching style offensive or abusive. I remember being talked to and treated more roughly while playing girls sports in middle school and I agree that we have reached an age where children are coddled to the point they can't accept criticism or responsibility for their actions.

Anyway, the book itself is very much a coaching book. It describes a little bit of how Jason Brown was raised and why he coaches the way he does. His philosophies for daily living (show people respect,do what you're supposed to, treat women and elders well, and you'll be successful) can be applied to almost anyone's life. The writing was a little amateurish at times, and there were way too many exclamation points sprinkled in but it proved he did not use a ghost writer.

One of the reasons I picked up this book was to read about his time at Independence. My son attended the school during a portion of Jason's coaching career there, and I wanted to see how and if he would describe the events that unfolded that lead to his demise. I was pretty surprised to see that he absolutely did not exaggerate or try and make himself look better. From everyone that I have spoken to that witnessed the situation with the German student, Jason actually took on more of the blame than he should have. That student had been rude and disrespectful to everyone on campus, he continually made the Nazi salute, cursed out his teachers and classmates in German, and on the day in question actually started tearing up school property as well as cursing and threatening everyone. People were scared and Jason was truly just trying to protect the other students and facility and also still attempt to mentor this kid who was out of control. Even students who didn't particularly care for Jason have said he should not have been fired for that incident.
Profile Image for Shaquille.
1 review
March 17, 2020
Big fan of coach JB. Loved getting to hear what goes on in his mind not just a coach but as a person.
Profile Image for Tyler Storm.
110 reviews10 followers
May 18, 2020
Very entertaining, insightful, and inspirational book written by Football coach Jason Brown. At $5.99 this provided me 10 times the joy and entertainment than anything else that I could of purchased for this amount whether it was food or some other novelty item.

This book covers Jason Brown's coaching philosophy, upbringing, coaching career, and illuminates on things that occurred on the TV show Last Chance U. If you have listened to his podcast or his interviews on Speak for Yourself, the Pat McAfee Show, or any other podcast this book covers some of the same ground but adds a bit more information. Here are my thoughts:


#1 Entertaining
Jason had me cracking up a lot in this book with his hilarious anecdotes and comments. Everything from the stories at Compton College and ElCo and the whole chapter on slap dicks, shitbirds, and F*** sticks. I was laughing quite a bit. I wish he could of shared more anecdotes from his coaching days at Cabrillo or even football playing days at Artesia or Fort Knox. The story about his teammate at Compton College getting his car stolen in the middle of the game was hilarious and pretty funny once I was imagining it in my head.

#2 Inspirational
This guy is a go getter when it comes to coaching football. His drive and tenacity is on display in this book in various chapters. He has anecdotes about him leaving the football office at 2 30 am and then coming back at 5 30 am. Just running through ideas of how to change some of the downtrodden programs that he has taken over, recruitment ideas, and coming up with new football schemes for his program. He also has a drive to prove people wrong about his programs and/or student athletes and to succeed on both the football field and in the classroom. He has proven his haters wrong with his transformations of Cabrillo and Indy.


#3 Insightful

Not to spoil anything but one takeaway I had from this book is that, in regards to the pending lawsuit against him in Kansas, this is not the first time he has had an identity theft charge brought against him. He had one a while ago which resulted in him losing his head coaching position at Compton College. He beat the charge in a jury trial and is an innocent man. So, I feel confident that he will succeed in the current lawsuit. Especially because he is good friends with the lawyer that was impersonated which I did not know.

He goes into his upbringing too. He grew up in Compton but also grew up in various parts of Long Beach and surrounding suburbs since his parents divorced and moved to new cities. I was surprised to hear him call Lakewood a luxurious suburb. When I went there it seemed like a working class community with a lot of Samoans and Tongans.

The most insightful thing he posted was a infographic or chart of all the players from Indy that signed with football programs for 2017-2019 (2 years shown on Last Chance U). He sent a sh*t ton of players D1.

Overall this book was pretty good and worth the $5.99 on Kindle. A quick read too. If you want you could probably read it anywhere between 3-5 hours depending on your reading speed. This book is really entertaining so it may be worth it to just enjoy it and read it over a week little by little. Very enjoyable book and I look forward to the sequel.
16 reviews1 follower
July 13, 2020
I'm confused as to why this man has gotten as much hate as he has. As a book, this is a solid 4/5. You're learning about Jason Brown's personal and coaching past. Watch the show BEFORE reading the book. Last Chance U parts 3 and 4 at ICC. This will make more sense later.

The casual reader "probably" has not played a varsity sport before and just watched Last Chance U out of football entertainment. Jason Brown is anything but a fake guy, love him or not. I originally read the book twice. Once before this review and watching the show, once after watching the show. Now, I get it.

The style of the book is written in his speaking style, which is fine. He needs an editor, and the need to use a different string of words here and there. He is a football coach and a mentor by his own word, first. His own numbers don't lie. Is he perfect? Not a chance. But he loves what he does and cares for the players. Why else would he have brought back Bobby Bruce of ALL players?

Give this book a shot, watch the show first. Make your own decision.
Profile Image for Ben.
34 reviews
July 1, 2020
DreamU

I love the series Last Chance U and being from Kansas the story of ICC was very relevant to me. JB stands out as a misunderstood character in this game of football. He talks a big game and follows it up with results. You can see in his writing why he might wear out his welcome at his place of employment though. Ultimately you can tell he really wants what's best for his kids even if it isn't always communicated in the most PC terms.
Profile Image for Dan Gilliatt.
4 reviews
January 27, 2020
Alright book, a little unorganized. Also lacks a some content. It is very short
Profile Image for Doug  Walker.
34 reviews7 followers
August 29, 2020
Some great photos and captures Coach JB’s voice well but this book would benefit from a decent editor.
Profile Image for Cole Walters.
60 reviews
October 18, 2024
A great read that will teach you the life of a coach, and the politics behind the coaching tree!
Profile Image for Ryan Lamping.
8 reviews
January 4, 2026
Jason is a hard person to like.

His show on Netflix was one I enjoyed, but his time since then has been hardly something to follow.

Not a book I’d recommend to anyone, football lovers or other.
Profile Image for Matthew.
204 reviews1 follower
December 27, 2023
I just finished this book a couple days ago. And I have to say that I was impressed by former Independence Community College head coach Jason Brown's awareness and his candid style of writing.

Brown is a teacher and a motivator and I hope he gets another head coaching or offensive coordinator position soon. That man knows too much about football and people to not be employed by a community college or four-year college football program.

Pros of this book: The book was informative, it was in your face, and it wasn't the type of book that sought to appease readers or the company that published the book.

Look, Brown doesn't care about what people think about him, and that is so refreshing in a society where people care too much about what people think about them.

Cons of this book: The book was short, only 142 pages; and many of those pages were taken up by pictures. Also, I wish Brown would have discussed the players he coached at Independence and the coaches he worked with in more depth.

I admired Brown on Last Chance U (that show on Netflix is why I brought this book) and I admire this book. I hope his next book has more pages and talks more about the players he coached and the coaches that served under under him.

In conclusion, Hate Me Now, Love Me Later lived up to it's title. And I think anybody who cares about motivating the youth of tomorrow should buy this book. Plus, you must use a highlighter because this book has a lot of little motivational excerpts in it.
1 review
September 20, 2019
He's a bully. Always has been always will be. As shown by his legal issues at the last place he was at. The book is self serving, as usual. How he wrote a book? Probably paid someone to do write it. There's a reason why schools ask him to leave. His book is really misinforming the public as to what kind of person he really is.
Profile Image for Ieuan Bartlett.
11 reviews
July 30, 2019
Two sides to every story.

Recommend reading ‘Hate Me Now Love Me Later’ by A real insight into the true workings of a JUCO program and a behind the scenes look of Indy from LastChanceU . Shows that coaching is about creating more that winning teams but winning individuals.
9 reviews
September 9, 2019
Easy Read

An "old school" coach working with the athletes of today. Coach Brown has some interesting methods of reaching today's athletes. This book was an enjoyable read from cover to cover.
13 reviews
October 3, 2019
Better then expected

Quick read that was better than expected. If you liked the show, you should like the book. I would recommend it.
Displaying 1 - 15 of 15 reviews

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