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Smarter Marketer: 11 Golden Rules to Help In-House Marketers Thrive in an Ever-Changing Digital World
If you're an in-house marketer today, the digital world can be a scary place. But it doesn't have to be. The basic principles of marketing have not changed. It's still all about using the right methods at the right time to reach the right people.
In Smarter Marketer, David and James Lawrence provide actionable insights and powerful tools for in-house marketers challenged with developing effective campaigns that demonstrate their personal value within the organisation. The 11 Golden Rules detailed here will enable you
Create campaigns that consistently generate quality leads
Focus on strategy, messaging, and other foundational marketing elements
Move beyond an emphasis on ever-changing tactics
Become an indispensable driver of your company's growth
To succeed as an in-house marketer, you must directly impact the ongoing life of your company. This invaluable volume will help you build your campaigns and your career the smarter way.
In Smarter Marketer, David and James Lawrence provide actionable insights and powerful tools for in-house marketers challenged with developing effective campaigns that demonstrate their personal value within the organisation. The 11 Golden Rules detailed here will enable you
Create campaigns that consistently generate quality leads
Focus on strategy, messaging, and other foundational marketing elements
Move beyond an emphasis on ever-changing tactics
Become an indispensable driver of your company's growth
To succeed as an in-house marketer, you must directly impact the ongoing life of your company. This invaluable volume will help you build your campaigns and your career the smarter way.
107 pages, Kindle Edition
Published June 24, 2019
7 people are currently reading
7 people want to read
About the author
David Lawrence
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Graphic novel author is David Lawrence
Graphic novel author is David Lawrence
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Displaying 1 - 3 of 3 reviews
March 15, 2020
A little padded out at times, but overall some great tips with real world examples to address common struggles experienced by in-house marketers.
October 8, 2019
A book full of reminders and tips for marketing effectiveness. When you get past the few case studies (aka them selling their agency to you), their 11 rules of marketing are easily explained and worth the read to refresh and reset your thinking.
If you pick it up, I recommend you start with the conclusion, which is a road map to identify which chapters will be most relevant to you based on your challenges and journey.
My favourite rules were 3. the only value is value as it is perceived by your prospects and 11. Nothing is more important than the message.
A quick read that has sparked some new ideas I can action tomorrow. Would recommend.
If you pick it up, I recommend you start with the conclusion, which is a road map to identify which chapters will be most relevant to you based on your challenges and journey.
My favourite rules were 3. the only value is value as it is perceived by your prospects and 11. Nothing is more important than the message.
A quick read that has sparked some new ideas I can action tomorrow. Would recommend.
June 19, 2019
Worthwhile read with lots of practical takeaways for marketers.
Displaying 1 - 3 of 3 reviews