Global Communication: Theories, Stakeholders, and Trends

by Thomas L McPhail, Steven Phipps (Contributor)

"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--

328 pages, Paperback

First published September 11, 2001

Reviews

[Didin Dimas · Rating 2 out of 5]

I read only some pages on it. Since I'm not a media-kinda person so i don't put much interest on it.

In pages i've read, the book discussed, a lot, about media (both written or electronic). They gave some data about how media affects Glob Com and so on.

I'll try my best 2 finish this book.