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Nelle domande c'è la risposta: La via innovativa alle soluzioni, nel lavoro e nella vita

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“Se avessi un’ora per risolvere un problema e la mia vita dipendesse dalla soluzione, passerei i primi cinquantacinque minuti a stabilire quale sia la domanda giusta da porre.” Albert Einstein

Che cosa accadrebbe se trovaste una risposta migliore a un problema che vi preoccupa – nella vita lavorativa, sociale o familiare – semplicemente cambiando la domanda? È la chiave del successo adottata dai problem solver più creativi. Prendete per esempio il premio Nobel Richard Thaler, che si è “La teoria economica cambierebbe, se smettessimo di pensare che le persone sono razionali?”, o seguite l’approccio di Jeff Bezos, che ha alimentato la crescita esponenziale di Amazon cercando la domanda “giusta”.

Infatti, le domande “giuste” hanno la capacità di fungere da abbattono le barriere al pensiero creativo e incanalano la ricerca di soluzioni verso percorsi nuovi e più veloci. Spesso, quando le si formula, sono sorprendenti e, al tempo stesso, straordinariamente ovvie.

Per Hal Gregersen, il potere delle domande è sempre stato chiaro, ma ha impiegato qualche anno per formulare la domanda se così tanto dipende da domande originali, come si arriva a quelle domande? La risposta sta in questo libro. Con oltre duecento interviste a innovatori e creativi, Gregersen ha indagato cosa produce e come si sviluppa la nostra capacità di interrogare, e di interrogarsi, nella sfera personale, e presenta qui ciò che ha imparato sulle condizioni che danno origine alle domande catalizzatrici, su come chiunque possa crearle e “farle lavorare” nella propria vita.

290 pages, Kindle Edition

Published September 12, 2019

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About the author

Hal B. Gregersen

15 books21 followers
Hal Gregersen is committed to creating insight with impact. As the Abu Dhabi Commercial Bank Chaired Professor of Innovation and Leadership at INSEAD and a senior fellow at Innosight, a consulting firm based in Watertown, Mass., he pursues a lifelong vocation of learning how leaders in business, government, and society discover provocative new strategies, develop the human and organizational capacity to realize those strategies, and ultimately deliver positive, powerful results. Putting insight into practice, Gregersen regularly delivers inspirational keynote speeches, motivational executive seminars and transformational coaching experiences. He has worked with a diverse set of companies to help them master the challenges of innovation and change, including Accenture, Adidas, Aramex, Cemex, Christie's, Cisneros Group, Coca-Cola, Daimler, Essilor, IBM, Intel, Johnson & Johnson, LG, Lilly, Marriott, Nokia, Philips, PwC, Randstad, Sanofi-Aventis, Time Warner Cable, Twinings, Young Presidents' Organization, and the World Economic Forum. He also serves on the advisory board and HR Committee at Pharmascience (a privately held pharmaceutical company based in Montreal, Canada).

Gregersen's most recent book, "The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators" (Harvard Business Review Press, 2011) uncovers the code for the successful innovator in business -- and beyond. Unlike other books that help organizations simply maximize execution, "The Innovator's DNA" demonstrates how execution alone can become a dead-end destination unless you cultivate enough competent innovators within your company to make crucial new discoveries. Co-authored with Jeff Dyer at Wharton/BYU and Clayton Christensen, the best-selling author of "The Innovator's Dilemma" at Harvard Business School, "The Innovator's DNA" comes from an eight-year study on the origins of disruptive innovations and how executives, entrepreneurs and employees build highly innovative companies. In collaboration with HOLT at Credit Suisse, Gregersen and his co-authors identified the 50 most innovative companies in the world and interviewed their founder entrepreneurs and current CEOs. They also surveyed more than 5,000 high performing entrepreneurs, managers and inventors to see how the Innovator's DNA skills led to the creation of hundreds of successful new products, services, processes and businesses. His presentations are packed with examples of high-profile innovators (as well as low-profile ones) that illustrate not only how they got great ideas, but how they transformed them into economic powerhouses as well. The book, which was named Book of the Year for Innovation and Entrepreneurship by Chartered Management Institute in association with The British Library, builds on the ideas found in Gregersen's Harvard Business Review (HBR) article of the same name, which received the 2009 McKinsey runner-up award for the best article in HBR.

Gregersen has co-authored ten books, including "It Starts With One: Changing Individuals Changes Organizations" (Pearson Prentice Hall, 2008) and "Global Explorers: The Next Generation of Leaders" (Taylor & Francis, 1999). He has published more than 70 articles, book chapters and cases on innovation and change in leading business journals such as HBR and Strategic Entrepreneurship Journal. His research has been highlighted globally on CNN and in magazines including Across the Board, Bloomberg Businessweek, Chief Executive, Fast Company, Forbes, Fortune, Psychology Today, and the Wall Street Journal.

Before joining INSEAD in 2006, Gregersen taught at the London Business School, Tuck School-Dartmouth College, Helsinki School of Economics, Brigham Young University and Turku School of Economics as a Fulbright Fellow. Gregersen also works extensively with governments and educational, not-for-profit and NGO organizations around the world, such as Teach for America and Room 13, to generate greater innovation a

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4 reviews
April 4, 2021
Abbastanza interessante. Purtroppo dopo la metà comincia a fare troppi esempli dettagliati che poi però non trovano un’utilità pratica.
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