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The Kitchentable Method: From Solo Creative to Agency Owner
Do you like the idea of starting your own creative agency, but don't know where to start? Does the idea of having staff and offices put you off? Are you worried that you lack the necessary business-savvy? And do you fear that it will consume your every waking hour? Then this is the book for you.
When John Ashton started an agency from his kitchen table in 2012, he had no clients, no cash and, worst of all, no clue. Yet within a few years he had hit half a million pounds turnover and had a huge roster of clients. Better still it was a lifestyle business that really worked for him - he only worked a 25-hour week and was better off and happier than in his previous solo career.
The key to his success was building a fully flexible agency model that utilised remote-working freelancers. He calls it the KitchenTable Method.
Whether you're a designer, a marketer, a developer, a copywriter, a video maker, or one of the numerous other professions that fall within the commercial creative industries, if you follow, you can easily build a thriving agency from your own kitchen table - or, if you prefer, your back bedroom, garden shed, or co-working space.
Funny and irreverent, The KitchenTable Method is a down and dirty guerrilla guide by someone who's been there and done it.
The book has four sections or 'Legs'
Leg 1 Culture explains how building your agency around positive values is fundamental to its success. Leg 2 Clients tells you how to position your agency and how to win and retain quality clients. Leg 3 Collaborators shows you how to nurture and manage your freelance employees Leg 4 Cash sets out the fundamentals of financial good health. The KitchenTable Method is your blueprint for building a successful agency without the biggest headaches that afflict conventional agencies.
So order a copy now and grab yourself more time, more money and more fun!
When John Ashton started an agency from his kitchen table in 2012, he had no clients, no cash and, worst of all, no clue. Yet within a few years he had hit half a million pounds turnover and had a huge roster of clients. Better still it was a lifestyle business that really worked for him - he only worked a 25-hour week and was better off and happier than in his previous solo career.
The key to his success was building a fully flexible agency model that utilised remote-working freelancers. He calls it the KitchenTable Method.
Whether you're a designer, a marketer, a developer, a copywriter, a video maker, or one of the numerous other professions that fall within the commercial creative industries, if you follow, you can easily build a thriving agency from your own kitchen table - or, if you prefer, your back bedroom, garden shed, or co-working space.
Funny and irreverent, The KitchenTable Method is a down and dirty guerrilla guide by someone who's been there and done it.
The book has four sections or 'Legs'
Leg 1 Culture explains how building your agency around positive values is fundamental to its success. Leg 2 Clients tells you how to position your agency and how to win and retain quality clients. Leg 3 Collaborators shows you how to nurture and manage your freelance employees Leg 4 Cash sets out the fundamentals of financial good health. The KitchenTable Method is your blueprint for building a successful agency without the biggest headaches that afflict conventional agencies.
So order a copy now and grab yourself more time, more money and more fun!
136 pages, Kindle Edition
Published August 27, 2019
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About the author
John Ashton
7 books2 followersLibrarian Note: There is more than one author in the Goodreads database with this name.
John Ashton (1964- ) is a former journalist and researcher.
In 1993, he began research into the Lockerbie bombing. In 2000, he teamed up with Ian Fergusson with whom he undertook a forensic study of the trial of Abdelbaset Al-Megrahi and Khalifa Fhima at the Scottish court at Camp Zeist in the Netherlands.
Ashton now runs his own copyrighting agency, Write Arm. He lives in Brighton, England with his family.
John Ashton (1964- ) is a former journalist and researcher.
In 1993, he began research into the Lockerbie bombing. In 2000, he teamed up with Ian Fergusson with whom he undertook a forensic study of the trial of Abdelbaset Al-Megrahi and Khalifa Fhima at the Scottish court at Camp Zeist in the Netherlands.
Ashton now runs his own copyrighting agency, Write Arm. He lives in Brighton, England with his family.
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Displaying 1 - 2 of 2 reviews
February 25, 2020
As a founder of an early-stage agency, John Ashton's perspective on the "Agency" model through his own first hand experience really cast a bright light on the area, saving one many years (or decades) of failure. His learnings, gives individuals the clarity needed to pursue not only an Agency of their own, but one that will last sun, sea & storms because of the crucial information in this book. A "to the point" well structured read- It is a MUST for Agency owners & potential Agency owners, equipping them with the reality of tangible knowledge that they will need to push through preconceptions and perceived limitations in this space.
September 28, 2019
Disclaimer: I've known John several years and consider him a friend. So I'm predisposed to like the book.
Luckily that's not a problem because this is a solid, practical book based on actionable experience. Even after 26 years of self-employment I picked up not only tips but a few business essentials which will improve the way I operate going forward.
This book is aimed squarely at people wanting to build an agency but a lot of it works for other sorts of business too. Recommended.
Luckily that's not a problem because this is a solid, practical book based on actionable experience. Even after 26 years of self-employment I picked up not only tips but a few business essentials which will improve the way I operate going forward.
This book is aimed squarely at people wanting to build an agency but a lot of it works for other sorts of business too. Recommended.
Displaying 1 - 2 of 2 reviews