The Idea Generator: Tools for Business Growth

by Ken Hudson

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results. The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.

Genres: Business

168 pages, Paperback

First published July 1, 2007

Reviews

[A.M. · Rating 3 out of 5]

This is not quite what I thought it was; it's more of a business thing. My mistake, it says it right under the title. And it's old, from 2007, but a lot of what he talks about - looking at things from a different pov, trying to switch things about - that's stuff I keep reading about currently.

And it doesn't hurt to learn some new ways of looking at things.

3 stars

[Suhail Khaled]

Added this book after it was recommended by Julian Harty (Google) at his talk on Six Thinking Hats for Software Testers