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Retail Management
A retailer is a business enterprise engaged in the selling of products and services to consumers. This note takes the perspective of a retailer and examines the key decisions a retailer must make in order to successfully serve its target market. The discussion of retail management is complemented by an in-depth overview of two additional the popular retail formats and managing the price image of a retailer. This note is an excerpt (Chapter 17) from Strategic Marketing Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
57 pages, Kindle Edition
Published April 6, 2019
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