A Little Less Conversation: Connecting with Customers in a Noisy World

by Tom Asacker

Timely, thought provoking and all about the new brand vision. I went to school on Tom's ideas! ?Jeff Taylor, Founder, Monster.com and CEO? Eons "Consumers are changing rapidly and the book 'Little Less' presents a strong case for marketers to go beyond just hard selling benefits and look for greater value connect with consumers, to build engagement and involvement. Written in as a conversation between the author and an accidental client, the book presents many parables in an easy to read format. A quick easy valuable read." ?Ambi M.G.Parameswaran, Executive Director & CEO Draftfcb + Ulka ? Mumbai If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck! In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different. You'll finally realize why branding as media-based image-making and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees. Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of any organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

188 pages, Paperback

First published September 15, 2008

About the author

Tom Asacker is often described as a creative force, albeit a wayward one. He is an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change.

Reviews

[Rick Yvanovich · Rating 3 out of 5]

Quite a good read. I struggled a bit as I like to see a formula whereas the point is there is no formula, but at least I know that far better now and can stop looking for one!